Low Power FM (LPFM) Micro Radio Resources
Guide
Founded
in 1986 to fight for a democratic media system, CDC considers the
radio frequency spectrum to be among our country's greatest natural
resources. We believe that democracy flourishes when citizens have
affordable and unfettered access to the airwaves. We agree with a
unanimous Supreme Court which declared in 1969 that "it is the
purpose of the First Amendment to preserve an uninhibited
marketplace of ideas in which truth will ultimately prevail, rather
than to countenance monopolization of the market."
LPFM is
part of the 200-year struggle in our country to democratize society
by making information accessible to the disenfranchised. Two hundred
years ago, only wealthy men could read, publish and vote. Thanks to
universal education, access to the printing plant, and universal
suffrage, we were blessed with the labor movement, the women's
movement, the civil rights movement, the widespread dissemination of
scientific knowledge, the control of. In this tradition, by placing
broadcast technology in the hands of low and middle income
Americans, LPFM can do its part to help Americans secure the full
benefits of democracy.
On
January 20, 2000, the FCC voted 3-2 to create the LPFM service. The
FCC's decision was (finally) a reaffirmation that "the airwaves
belong to the people."
This
booklet contains a Q&A about LPFM. It is not intended as legal
or engineering advice, and you should consult with an attorney and a
consulting engineer who are familiar with this process to determine
your specific rights and responsibilities with respect to low power
FM radio.
We don't expect the LPFM application process to be very
expensive. But diligence is key. These may will be the last FM
stations available before the band is saturated.

I.
THE BASICS OF LOW POWER FM RADIO
1. WHAT
IS LOW POWER RADIO (LPFM) SERVICE?
Low
power FM radio (LPFM) refers to over a thousand 10 watt or 100 watt
stations the FCC expects to license in the coming year and a half.
The 10 watt stations will reach a 1-2 mile radius, and the 100 watt
stations should reach a radius of at least 3.5 miles. By comparison,
full power FM stations usually have between 6,000 to 100,000 watts
of power, and broadcast over an 18-60 mile radius. LPFM stations
would be located throughout the FM band. Initially, they will be
licensed only to local, community-based and nonprofit entities.
2. WHAT
CAN WE DO WITH AN LPFM STATION?
LPFM
stations will be noncommercial and inexpensive, with signals best
suited for narrow casting to neighborhoods or small cities. The
potential uses of LPFM are so numerous we can't possibly list them
all; they're limited only by the ingenuity of LPFM applicants. Here
are a few:
- providing local radio service to small cities, large and
small towns, and neighborhoods
- providing information to union members at a large plant o
discussing controversial issues
- Presenting music and culture not heard on "top 40" or NPR
- broadcasting in languages not heard on full power stations
- training students or community residents in radio broadcast
techniques o providing church services to shut-ins o offering
nontraditional formats, such as political talk, poetry, blues,
jazz, classical, polka, reggae, soca, hip-hop or old school LPFM
is intended to provide an alternative to the often homogeneous,
non-controversial, non-local programming that dominates the
airwaves today.
3. WHAT
CAN'T WE DO WITH AN LPFM STATION?
Make
money. These stations will be operated non-commercial; however,
unlike full power noncommercial stations, they will be located
throughout the FM band. As an LPFM operator, you must meet the FCC's
definition of a "noncommercial educational broadcast station."
However, you need not be a school; you can be a community
organization, a union, a broadcasting club, a civil rights
organization, a theater troupe, a tenants association or a church.
LPFM is not a "license to print money." LPFMs will be a labor of
love for those who love broadcasting and love their communities. If
you are blessed with perseverance, drive and time, you can pursue
this opportunity.
4. WHY
COULDN'T WE JUST STREAM AUDIO OVER THE INTERNET INSTEAD?
You can
certainly do that -- in fact, there's no reason you can't put your
LPFM station on the net. But bear in mind that 190,000,000 Americans
don't have access to the net at home, including most poor people and
minorities. Almost no one has access to the net on a walkman, on a
bicycle or in an automobile. There will never be a substitute for
the immediacy, interactivity, culture and local sensitivity of
radio.
Back to the Top
II.
THE FCC AND LPFM
5. WHAT
IS THE FCC's DECISION CREATING LPFM SERVICE?
It is
the January 20, 2000 "Report and Order in the Low Power FM
rulemaking docket (MM Docket 99-25), document number FCC 00-19."
It's available on the FCC's website, http://www.fcc.gov/. You should
download and read this decision.
6. WHAT
DOES THE FCC DO?
The
Federal Communications Commission, founded in 1934 as the successor
to the Federal Radio Commission, is an independent regulatory agency
created by the Communications Act of 1934 (substantially amended by
the Telecommunications Act of 1996). It regulates the broadcast,
cable, telephone, wireless and satellite industries. The FCC is an
independent agency. It is run by five commissioners who are
nominated by the President and confirmed by the Senate.
The
FCC's Mass Media Bureau will administer LPFM service, and its
Enforcement Bureau will ensure that LPFM licensees adhere to the
FCC's rules.
7.
WHERE IS THE FCC?
The FCC
is located at 445 12th Street S.W., Washington, D.C. 20554. It has
field offices throughout the country; however, these offices'
functions are limited to performing technical monitoring. The FCC's
website is http://www.fcc.gov/.
8. DO
WE NEED AN FCC LICENSE TO OPERATE AN LPFM STATION?
A
number of unlicensed broadcasters have operated without FCC
licenses, on the theory that the FCC cannot artificially restrict
access to the spectrum if new entrants can operate without
significantly interfering with stations already on the air. These
broadcasters (called "pirates" by incumbents, and sometimes by each
other) often provided urgently needed services, such as information
in languages not heard on licensed stations. Many "pirates" stayed
on the air at great personal risk as an act of civil disobedience.
Now that the FCC has authorized some LPFM and thus removed some
restrictions on FM spectrum access, the FCC's argument that one must
have a license in order to broadcast is more likely to be credited
in the courts.
Back to the Top
III.
THE TECHNOLOGY OF LPFM
9. WHAT
IS "FM"?
FM
stands for "frequency modulation" -- meaning that the information
(speech, music) encoded in an FM signal takes the form of very
slight fluctuations in signal frequency. FM radio began in the
United States in 1941; presently, it occupies a band of spectrum
running from 88 to 108 megahertz (MHz). The "center frequency" of
each FM channel is 200kHz (0.2 MHz) from the next channel. The 100
FM channels have center frequencies from 88.1 MHz through 107.9 MHz.
Of these 100 channels, twenty channels (88.1 MHz through 91.9 MHz)
are reserved for noncommercial service. The 80 channels from 92.1
MHz through 107.9 MHz accommodate commercial stations and a few
noncommercial ones. There are about 12,500 full power AM or FM radio
stations, including about 2,000 noncommercial and 5,700 commercial
full power FM stations.
10.
WHAT ARE THE ADVANTAGES OF FM OVER AM?
FM is
relatively free of static. An FM signal received on a reasonably
good radio receiver (such as one in a home entertainment system or
in an automobile) will deliver sound quality roughly comparable to
that of a cassette tape. FM is available almost everywhere in
stereo. Unlike AM, FM is interference-free on the same frequency at
night. Largely because of FM's superior sound, nearly 80% of radio
listening is to FM stations.
11.
WILL AN LPFM SIGNAL SOUND LIKE A FULL POWER FM SIGNAL?
Yes.
LPFM will broadcast over the FM band using the same type of
equipment that other FM stations use, except that the signal will
not travel as far. Within the range of the signal, it will sound the
same as other FM signals.
12.
WHAT ARE THE KEY TECHNICAL PARAMETERS FOR LPFM STATIONS?
An FM
station's signal reach is largely determined by its effective
radiated power (ERP), expressed in watts and by its Height Above
Average Terrain (HAAT), which is the average antenna height over the
surrounding terrain for a 2-10 mile radius. There are two classes of
LPFM stations: LP-100, which have a maximum ERP of 100 watts and
generally will have a maximum HAAT of 30 meters (100 feet); and
LP-10, which will have a maximum ERP of 10 watts and generally will
also have a maximum HAAT of 30 meters. By comparison, the least
powerful of full power FM stations will usually have a maximum ERP
of 6,000 watts and a maximum HAAT of 100 meters (328 feet). The most
powerful class of full power FM stations have a maximum ERP of
100,000 watts and a maximum HAAT of 600 meters (1,968 feet).
13. HOW
FAR CAN AN LPFM STATION BE HEARD?
The
coverage of an FM station is defined in terms of "coverage contours"
-- imaginary signal boundaries within which the signal strength will
equal or exceed a given value. The coverage contour that defines a
useable, consistent signal of an LP-100 station will be a circle
whose radius extends about 3.5 miles from the antenna (or less if a
full power FM station's nearby "translator" or "booster" station
must be protected). The coverage contour that defines a useable,
consistent signal of an LP-10 station will be a circle whose radius
extends about 1-2 miles from the antenna (or less, depending on
translators or boosters). By comparison, a 6,000 watt FM station has
a useable signal up to about 18 miles from the antenna, and a
100,000 watt station has a useable singal up to about 60 miles from
the antenna.
14.
WHAT RULES DETERMINE WHERE AN LPFM STATION CAN BE BUILT?
The
FCC's "mileage separation" rules are the most important factors
determining where a new LPFM station can be built. The mileage
separation rules establish how far your antenna must be from the
antennas of other FM stations of different classes. You will have to
design your application to conform to the rules protecting
co-channel stations (those on your same frequency), first adjacent
channel stations (those whose center frequencies are 200 MHz above
or below yours; e.g., if you are on 105.9 MHz, your first adjacents
are 105.7 and 106.1 MHz), and second adjacent channel stations
(those whose center frequencies are 400 MHz above or below yours).
Full power (but not LPFM) stations are also subject to third
adjacent protection rules (governing stations 600 MHz above and
below the center frequency).
15. HOW
WILL WE KNOW IF AN LPFM STATION CAN BE BUILT IN OUR TOWN?
You
must submit an application for a specific site. You must propose a
particular frequency and physical location for the antenna. No
LP-100 stations are available in many large cities (including New
York) because the FM spectrum there is virtually saturated. Only a
few LPFM stations can be created in most large cities. The FCC is
developing software for its website that will show where licenses
might be available. Private engineers are available to do such a
study.
You
must make the engineering showing necessary to demonstrate that your
proposed station will comply with the FCC's rules governing
interference with other facilities. Thus, you will need to engage a
communications consulting engineer to undertake a "frequency search"
in your area to determine where a new station could be located.
16. HOW
CAN WE FIND A SITE FOR OUR LPFM ANTENNA?
Nearly
all LPFM stations will locate their antennas adjacent to their
studios on structures such as office buildings, churches or other
buildings that are at least 100 feet tall. Other good tower sites
include electric utility poles, water towers, and towers of other FM
stations or TV stations. An AM tower will seldom accommodate an FM
antenna, but an FM or TV tower will almost always accommodate
several FM antennas. If your studio and antenna are not located in
the same place, you'll need to apply to the FCC for a Studio to
Transmitter Link (STL) microwave license; STL applications are
routinely granted.
Before
you file your LPFM application, you should have written permission
from the site owner to lease or locate space on its structure. You
will have to take into account local zoning laws.
Finally, if your antenna will be located near an airport, you
may need to engage an aeronautical consultant to be sure your site
will conform to Federal Aviation Administration (FAA) rules
governing tower height or electromagnetic interference (EMI) with
the frequencies used in air navigation, such as those of runway
localizers.
Since a
bad site can get you disqualified at the FCC, you would be well
advised to secure your site through an experienced site acquisition
firm, or through a communications consulting engineer. Be sure your
site acquisition specialist or engineer breaks down the various
technical parameters of your station into lay terms so you can
understand them.
Back to the Top
IV.
OWNERSHIP OF AN LPFM STATION
17.
MUST WE BE LOCAL RESIDENTS TO HOLD AN LPFM LICENSE?
For the
first two years of LPFM service, the licensee of an LPFM station
must either have its headquarters or campus within 10 miles of the
LPFM station's antenna, or 75% of its board members must live within
10 miles of the station's antenna. After two years, non-local
entities will be eligible to seek licenses, although the FCC will
still prefer local applicants over non-local applicants when
choosing licensees.
18. CAN
AN INDIVIDUAL OWN AN LPFM STATION?
No. You
must form a nonprofit corporation or other nonprofit entity.
19.
MUST WE BE TAX EXEMPT?
It is
not required by the FCC, that you secure a federal tax exemption
(such as those authorized by 26 U.S.C. §501(c)(3)), but it may be
helpful, to document your nonprofit status.
20. HOW
MANY LPFM STATIONS MAY WE OWN?
For the
first two years of the service, an organization may own only one
station in a community. During the third year, the FCC will allow an
organization to have up to five licenses, and after the fourth year,
it may hold ten licenses. At no time may an organization hold
licenses within seven miles of one another.
21. CAN
A LOCAL AFFILIATE OF A NATIONAL ORGANIZATION APPLY?
Yes. If
you are a local affiliate of a national organization, the ownership
of other stations by other affiliates of your national organization
will not be attributable to you. This means that your national
organization can help dozens of its local chapters secure their own
LPFM stations -- as long as the control of each of the stations
remains firmly in the hands of the local chapter. However, under the
FCC's point system for evaluating competing (mutually exclusive)
applicants, the extent of your local roots will weigh heavily.
22. MAY
A FORMER "PIRATE" BE AN LPFM LICENSEE?
Former
radio "pirates" who did not sign off the air when asked to do so by
the FCC or after February 26, 1999 (whichever date came first) are
not eligible for LPFM licenses under the present rules.
23. MAY
A FULL POWER STATION HAVE AN INTEREST IN AN LPFM STATION?
To the
FCC's credit, the answer is no. Full power broadcasters may not hold
an LPFM license or hold an "attributable interest" in an LPFM
station, such as a board membership or an agreement to operate the
station. The LPFM station may obtain some help and advice from full
power broadcasters.
24. CAN
THE OWNER OF AN LPFM STATION LATER SELL THE STATION?
No. If
the licensee no longer wishes to run the station, it must turn the
license back in to the government. The FCC will then entertain
applications from others who wish to broadcast on the station's
frequency in its community.
Back to the Top
V.
OBTAINING AN LPFM LICENSE
25.
WHAT IS OUR BEST STRATEGY FOR APPLYING FOR AN LPFM LICENSE?
Get all
the information you can, as soon as you can. Log onto the FCC's
website and download the application form, or download it from the
CDC's website (http://www.nlgcdc.org/faq.htm#43).
Put together a team of people who are ethical, who are willing to
work hard, who share your vision and goals, and who together possess
the skills and resources needed to build and sustain a radio
station. These skills will include programming, fundraising, and
management of volunteers and day-to-day operations. Focus on pulling
together the right team first -- then think about how to get the
license. It doesn't work the other way around.
26.
WILL WE NEED ENGINEERING HELP?
If
you've read this far, you know the answer. Unless you're a
communications consulting engineer, you'll need one to prepare the
engineering portion of your application correctly, minimizing the
risk that the FCC might consider you technically unqualified to hold
a license. You may also need to engage an aeronautical consultant
and a site location firm.
27.
WILL WE NEED LEGAL HELP?
While
it's possible to construct and operate an LPFM station without legal
assistance, you'll need this assistance now to successfully navigate
the licensing process at the FCC. Here are four reasons you'll need
communications counsel:
1. to
minimize the risk that the FCC would consider you legally
unqualified to hold a license (see Q&A #39)
2. to
structure your applicant group and plan your application strategy to
enhance the likelihood that the FCC will select you as the superior
applicant, and won't select an unqualified or unethical applicant
(see Q&A #41)
3. to
negotiate share-time, point-pooling agreements with other
public-spirited applicants (see Q&A #42 and #43)
4. to
make sure you stay current on the FCC's rules after you sign onto
the air.
28. HOW
DO WE APPLY TO THE FCC FOR AN LPFM LICENSE?
The FCC
will open a succession of five-day windows within which it will
accept applications for construction permits for new LPFM stations.
A "construction permit" authorizes you to build the station at a
particular location, frequency and power; after you do build it, the
FCC issues you the license, then you start broadcasting. There will
be a non-mandatory electronic filing option for the first filing
window. Forms will be available on the FCC's website before it opens
the first filing window. Forms and directions should be available
imminently. As explained below, it's important to be among the first
to get this information and among the last to file an application
within your window.
29.
WHEN IS OUR LPFM APPLICATION DUE?
The
first group of states will be able to file at the end of May, 2000.
The first windows during which the FCC will accept applications will
be for LP-100 stations only. The second windows will be for LP-10
stations. You may not apply before your window opens or after it
closes.
30.
WHEN SHOULD WE FILE OUR LPFM APPLICATION?
File in
the first eligible (LP-100 or LP-10) filing window. The FCC has
divided the country into five filing groups. The filing window for
California is expected to be approximately the first five days of
June, 2000. It may be best to file the application in the final hour
of the final day of the filing window. Do it yourself; don't trust
this critical task to a friend or relative. Don't file late, or your
application will be returned without consideration -- no excuses.
Don't file early, because application mills and other unethical
characters will copy and use your engineering, or will structure
their applications to trump yours comparatively.
Back to the Top
31.
WHAT LEGAL FRAMEWORK WILL THE FCC USE TO SELECT LICENSEES?
With
over 30,000 LPFM hits on the FCC's website, expect competition. In
some communities, there will be several "mutually exclusive"
applicants -- meaning that the FCC's grant of one of the
applications would make a grant of any of the others impossible
under the engineering rules. Thus, the FCC will use a point system
to determine (1) which of the applicants is basically qualified to
operate, and (2) among those, which is the superior applicant.
32. WHO
IS QUALIFIED TO HOLD A BROADCAST LICENSE?
The
same basic qualifications requirements that apply to full power
stations apply to LPFMs:
- you
must be technically (engineering) qualified
- you
must be financially qualified
- you
must have the "character" to be a public trustee.
33.
WHAT ARE THE TECHNICAL QUALIFICATIONS FOR HOLDING A LICENSE?
Your
application must include an engineering study that shows that your
proposed facility will comply with the FCC's mileage separation and
other rules designed to prevent significant inference with other
broadcasters. Your proposed antenna site must be suitable and
available, and you will have to document that the site owner has
agreed to let you use it. If your antenna site is close to an
airport, you must not pose what the FAA would consider a hazard to
air navigation.
34. HOW
WILL THE FCC CHOOSE AMONG QUALIFIED LPFM APPLICANTS?
To
select among qualified applicants, the FCC will use a point system
with three selection criteria earning one point each (there will be
no half-points):
1.
Proposed Operating Hours. Applicants pledging to operate at least 12
hours per day will earn one point. The minimum operating hours are
five hours per day, except that operation Saturday or Sunday is not
required. An LPFM station must be on the air a minimum of 36 hours
per week.
2.
Local Program Origination. Applicants pledging to originate locally
at least eight hours of programming per day will earn one point.
3.
Established Community Presence. Applicants with a community presence
of at least two years duration will be awarded one point. An
applicant can earn this credit by certifying that for two years
prior to filing the application, it has been physically
headquartered, had a campus, or has had 75% of its board members
residing within ten miles of the antenna.
On
January 20, 2000, when it created the LPFM service, the FCC stated
that its goals were to "create opportunities for new voices on the
air waves and to allow local groups, including schools, churches and
other community-based organizations, to provide programming
responsive to local community needs and interests." As examples, the
FCC cited "linguistic and cultural minorities...groups with shared
civic or education interests" who are underrepresented. The FCC was
most concerned about "bringing additional diversity to radio
broadcasting and serving local community needs in a focused manner."
It may
seem odd that none of these factors will be used to actually select
permitees. But in the FCC's defense, it must be said that using
these factors, most of which are subjective, could have led to years
of litigation and delayed the initiation of service to the public.
The FCC hoped that the accessible, low-cost, noncommercial and
localized nature of the LPFM service would draw out a diverse group
of applicants -- and time may well prove the if the FCC was correct.
35.
WILL THERE BE TIES IN APPLICANTS' COMPARATIVE POINT STANDINGS?
Almost
always. Few applicants are likely to expend the time and energy
applying for an LPFM permit if they can predict that competing
applicants are certain to beat them at the FCC on points. Two of the
three points are secured by a mere promise -- a promise to operate
12 hours a day, and a promise to originate locally at least eight
hours a day of programming. Hardly anyone will not promise these
things. The third point is secured just by being "local" -- and
that's almost everyone who'd be interested in serving a neighborhood
with a nonprofit radio station. Virtually all applicants will say
they are entitled to all three points.
36.
WHAT WILL HAPPEN IF THERE IS A TIE IN THE POINT STANDINGS?
The FCC
will allow tied applicants to time-share and pool their points
together. Thus, if your organization and four others each have three
points, your organization and any two of the other organizations
could jointly submit a time-sharing agreement, giving all of you a
combined total of nine points and clinching the construction permit.
This
point-cumulating procedure is intended only as a tie-breaker. Thus,
in our example, the FCC will not require the three time-sharing
companies to have a combined total of 24 hours of local programs --
or to be on the air a combined total of 36 hours per day.
37.
WILL POINT POOLING LEAD TO ABUSES AND GAMING THE SYSTEM?
Take
this test: a group of 20 ethically-challenged people decides to
apply for a LPFM station. How can they maximize their chances of
winning? Stumped? Here's the answer: conspire to form five
corporations with four directors apiece and file five applications.
If four other applications are filed by honest people, the five
conspiring corporations will immediately propose to time-share and
will then pool their points. Their combined points will beat out all
the other applicants, even if all four of the honest applicants come
together to time-share. This is unethical and it ought to be
illegal. If past experience is a guide, it will be very common. The
only way to ferret it out will be through petitions to deny.
38. HOW
WILL THE FCC BREAK A POINT-POOLING TIE?
The FCC
will hold a "last resort tie breaker" by dividing the license term
into equal parts, and giving each applicant one of the parts. The
order of selection will be based on the applicants' length of local
residence. At the end of the license term, the license will be
turned in to the FCC and new applicants must file for it as though
it were spectrum being made available for the first time. As a
practical matter, this will probably never happen, unless one
applicant is incredibly obstinate or silly, or there are two
applicants and they detest each other. Rational applicants will find
a way to work together rather than "shooting a hole in the boat" and
drowning themselves and their adversaries too.
39. WHAT CAN WE DO IF WE ARE UNFAIRLY DENIED AN LPFM
LICENSE?
If you
are denied a construction permit in favor of a competitor who
covered up the fact that it was really unqualified, or cheated on
points, you may file a petition to deny with the FCC. The petition
to deny must be filed within 30 days after your competitor is
tentatively selected. The petition to deny generally must show that
the competitor misrepresented its qualifications (for example, by
claiming local residence of board members who really are not local
residents). The information an applicant relied on to claim its
local residence credit will be available in the FCC's Public
Reference Room in Washington, DC.
If the
FCC rejects your petition to deny (or if your application was
unfairly disqualified and thus not entitled to comparison with other
applicants) you can appeal to the U.S. Court of Appeals for the
District of Columbia Circuit. The cost of litigating an appeal in
the D.C. Circuit starts at about $50,000. All appellate courts give
considerable weight to the expertise of specialized agencies; thus,
the chance of reversing an FCC decision is uncertain and often
remote.
Back to the Top
VI.
OPERATING AN LPFM STATION
40.
MUST LPFM APPLICANTS KEEP THE PROMISES THEY MADE TO THE
FCC?
The FCC
says that LPFM stations will be held to their promises, which means
the FCC can revoke an LPFM license if the licensee doesn't keep the
promises it made in its original application for the construction
permit. "Changed circumstances" -- always the defense in the past
when promises were broken -- may be unavailable as a defense for
LPFMs. Therefore, before you make a promise to the FCC, be sure you
can carry it out. Then do it.
41. WHAT THE BIGGEST MISTAKE WE COULD MAKE IN BUILDING THE
STATION?
Using
equipment that's not certified. The FCC allows broadcasters to use
only "certified" equipment for major components, such as
transmitters, amplifiers, stereo generators and antennas.
Certification is the process the FCC uses to be sure that equipment
will not cause a broadcaster to interfere with other stations (e.g.
by moving off the frequency or emitting spurious radiation.) Thus,
the biggest mistake you can make is to try to save a few hundred
dollars by buying a cheap transmitter kit on the overseas market and
soldering the parts together in your basement. Congratulations --
you built a radio station all by yourself, and no one will ever hear
it. The transmitter will be useless in American broadcasting if (as
is likely) the kit, and the transmitter you built from the kit, are
not certified.
42. HOW DO WE GET A CALL SIGN?
You'll
have 18 months to build the antenna and broadcasting facilities.
Then you'll notify the FCC that you're ready to sign onto the air,
and you'll get on the FCC's website to select a call sign. Your call
sign will be (e.g.) WXXX-LP (east of the Mississippi) or KXXX-LP
(west of the Mississippi). It can't be another station's call sign,
and it can't resemble another station's call sign without that
station's permission. For example, you'll need Disney's permission
to use WABC-LP. And it can't look like a word you can't say on the
radio (i.e., obscene or indecent).
43. WHAT'S THE KEY TO HAVING A GOOD RELATIONSHIP WITH THE
FCC?
Tell
the truth and nothing but the truth -- and tell the whole truth. The
reason the FCC requires so little paperwork of its licensees is that
broadcasters comply voluntarily with the letter and spirit of the
rules. So if you're not sure whether a rule applies to you, don't
guess: ask your communications attorney.
44.
WHAT'S THE MOST IMPORTANT FCC RULE WE'LL HAVE TO OBSERVE?
Check
daily to be sure your tower is lit, so airplanes won't crash into
it.
45.
WHAT OTHER FCC RULES WILL APPLY AFTER WE SIGN ONTO THE AIR?
This
part isn't hard at all, and it builds character. You must adhere to
these rules, among others:
- Maintain control of the station! As the licensee, you can
voluntarily agree to carry a program, but as the licensee you have
the right to change your mind. The FCC has to know that control
will always rest with the entity to whom it issued the license --
not someone it did not approve, or never heard of, who might not
even be qualified to own the station.
- Perform as you promised in the application.
- Keep
the station on the air 36 hours a week, at least five hours each
day for at least six days a week (you are not required to
broadcast Saturday or Sunday).
- Purchase an emergency alert system (EAS) decoder and
transmit EAS messages to the public.
- Do
not broadcast unidentified "hoaxes" (remember H.G. Wells' "War of
the Worlds")
- Restrict "indecent" material (George Carlin's "seven dirty
words") to specified hours when children are unlikely to be
listening.
- Do
not pass off recorded material as live, or misrepresent other
types of programming.
- Give
anyone personally attacked on the air a fair opportunity to
respond.
- Be
sure anyone you intend to put on the air has consented first (e.g.
someone you telephone before patching them on live). It's common
for broadcasters to get fined thousands of dollars for this
unseemly invasion of someone's personal privacy.
- Announce your call sign (e.g. "this is WXXX-LP, Rochester,
New York") when you sign on and off the air, and every hour in
between. Although these rules are not difficult to understand,
they often change. You should retain communications counsel to
keep you informed.
Back to the Top
|