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Copyright 2002 P.G. Publishing Co.  
Pittsburgh Post-Gazette (Pennsylvania)

May 7, 2002 Tuesday SOONER EDITION

SECTION: BUSINESS, Pg.C-13

LENGTH: 1346 words

HEADLINE: POWER PLAYS;
THE WORKING OF DEREGULATED ENERGY MARKETS SHOULD PRECLUDE THE NEED FOR GOVERNMENT INTERVENTION

BODY:
To many, Enron has become a symbol not only of corporate and executive greed and chicanery, but also of failed electricity and natural gas deregulation efforts and flawed energy markets. Though the courts will ultimately establish the validity of the former assertions, the marketplace will ultimately determine the validity of the latter -- that is, if the marketplace is allowed to function without political interference. We may have such a test here in Pittsburgh in a couple of years because of the recent cessation of Duquesne Light Co.'s competitive transition charge.

It is ironic that we Americans, who very much value our ability to "make a deal" in everything we buy and sell from stock to houses, from paper towels to coffee, continually mistrust the workings of markets and look to government intervention and protection whenever the market unexpectedly moves against us. Despite the ability of all of markets to provide us with a standard of living that is the envy of the world, some would shackle markets with government-imposed price controls and other regulatory devices at the drop of a hat. Perhaps we do so because markets do ebb and flow. Prices go down and prices go up often with little apparent justification. Nobody wants to pay too much, and everyone wants to sell at the top of the market. Nonetheless, lest we be tempted to follow a political road (as opposed to an economic one) with regard to the relatively new electricity and natural gas markets because of recent publicity arising from California and Enron, it is important to put such events in perspective.

Though Enron has been at the forefront in advocating electricity and natural gas deregulation over the past five or six years, it should be appreciated that the forces that have been stimulating competition and customer choice in gas and electricity are similar to those forces that brought us cell phones, ATM machines and $200 airline flights to Paris (and $500 flights to Harrisburg!). The growth of markets has been enhanced by developments in both the government and economic realms. The Supreme Court and the Congress were really the original drivers of electricity deregulation when they issued decisions (the Ottertail Power Case) and passed legislation (PURPA) as long ago as the 1970s.

More recently, the information revolution has been the primary engine of deregulation in a number of industries including electricity and natural gas. As more and more information is instantly available to more and more people, incumbent monopolies become increasingly irrelevant. When technology improvements are added to the grist (because competitors that are striving for an advantage introduce new products), the notion of receiving telecommunication service from a black telephone tied to an outlet with a wire appears to be notably old-fashioned. Enron understood these developments and created a business model designed to exploit these newly created markets.

Despite this reliance on and relative comfort with markets, there has long been a divide between those who trust markets and those who prefer to trust government. Throughout this country's history, our "pursuit of happiness" has led us to allow the creativity of markets primarily to fulfill our needs and wants. Yet, when excesses or abuses occur, and markets are deemed to be "failing," we have resorted to government interventions and regulations to check and control markets. It has been an economic war of sorts, with markets winning battles (the deregulation of motor carriers, financial institutions, telecommunications and airline industries) here, and the government winning battles (consumer protection legislation) there.

The current events in California, and that state's aggressive entrance into the electric power business, are stark examples of the latest battle in the ongoing economic war. Certainly, those who equate the fall of Enron and the flaws of electricity and natural gas deregulation would have us believe that government control of our energy industries is the appropriate public policy for the 21st century. The fear of "powerful interests" and "free marketeers" is as old as Main Street's distrust of Wall Street. But, what that perspective ignores is that the democratization of information has empowered people to make choices, and that markets are more endemic than ever. Some want to have the ability to choose among electricity providers in order to save money. Others want to choose providers that will provide them "cleaner" electricity, even if it costs more. Markets provide those options; governments don't.

At one time, electric utilities were self-sufficient with respect to power generation. They owned and operated generation plants that provided power equal to the demands for electricity on their system. The court rulings and congressional acts mentioned above, as well as the events at the Three Mile Island nuclear plant, changed all that. Now, utilities rely increasingly on the market, and buy power from fellow utilities or from independent generators. These budding wholesale markets are the platforms for not only retail markets but also power generation adequacy. Concern about the latter is what drove California's governor to insist that the state become involved in the power generation business. Regardless, the traditional integrated utility is likely to become a network of distribution lines with independent companies owning the power generation plants and large multistate entities owning and controlling transmission lines. Retail power marketing companies will be selling us power.

Duquesne Light is arguably further down this track than any other utility in the country. The recent phaseout of its competitive transition charge has provided instant and not insignificant reductions to Pittsburgh area Duquesne Light customers. This was a direct result of Pennsylvania's 1996 Electricity Generation Customer Choice and Competition Act, and the decision of Duquesne Light to sell its generation facilities. Though prices are to be capped for yet another couple of years (the end of 2004), the real significance of this event is that we Duquesne Light customers are now dependent on the workings of both the wholesale and retail electricity markets.

On the wholesale level, we have but those couple of years to get those wholesale markets efficiently operating. One aspect of those markets is the pricing of capacity that will ensure power generation adequacy. On the retail level, we have to figure out how to make the new Provider of Last Resort concept work so that there will always be a merchant entity to sell power in the last resort. And we have to attract marketers. Without marketers competing for consumer business, there is no market. The current electricity market in Pennsylvania is devoid of competing marketers, with the partial exception of those providing green products.

In San Diego back in 2000, after the removal of a similar competitive transition charge, a dysfunctional wholesale market caused the price of power to consumers to double, until the government stepped in. While it is true that wholesale markets in Pennsylvania seem to be working far better than was the case in California, those of us who believe in competition and customer choice still have our work cut out for us. We must continue working at market development in order to assure the benefits of competition are made available to those of us who are (or soon will be) exposed to these new markets.

Everyone likes lower electricity prices (except those who know about the higher cost of green electricity), but lower prices are but one of many fruits of competition.

The real benefits of electricity (and natural gas) deregulation and the subsequent arrival of competition are the new and unexpected products that we will see. The end of monopolies will unshackle technology and allow for the provision of things unimaginable today. Did you ever think that banks would put money in boxes on almost every street corner?

NOTES:
Tim Merrill of Sewickley is president of Competitive Energy Strategies Co. in Green Tree, a consulting firm that advises clients about developments in competitive energy markets, and has contributed articles to magazines, newspapers and public policy forums.

GRAPHIC:  
DRAWING: Stacy Innerst/Post-Gazette

LOAD-DATE: May 7, 2002




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