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Copyright 2002 Chicago Sun-Times, Inc.  
Chicago Sun-Times

August 8, 2002 Thursday

SECTION: FINANCIAL

LENGTH: 516 words

HEADLINE: No easy way to value stock options

BYLINE: Sandra Guy

BODY:
As more companies choose to treat stock options as expenses, one question keeps popping up: What is the best way to value stock options?

The Financial Accounting Standards Board, the panel that sets U.S. accounting standards, prefers that companies determine the "fair" value of the options they grant executives and employees.

Q. What is an option anyway?

A. A stock option is a contract that permits the owner--a CEO, an employee, etc.--to buy stock at a fixed price before a specific date. A common stock option contract would involve giving a CEO the right to buy 10,000 shares of company stock at $10 a share before Dec. 31, 2005. If the stock sells at $30 a share before Dec. 31, the CEO invokes the option contract, and sells the stock at the market price.

Typically, a company uses shares that it has in its treasury to make good on its option contract.

The difference between the $10 option price and the $30 market price is considered a business expense, and is therefore deductible on the company's income tax.

Q. Why is the process of valuing options so difficult?

A. Companies have no way of knowing what options will be worth when an employee cashes them in.

Options usually are cashed in years after they are issued. So most companies are choosing to estimate the value of options on the day they are granted.

But the methods used to make these estimates differ widely. The mathematical models require companies to make assumptions about a variety of factors, including their stocks' future volatility. Even small changes in the assumptions can have big impacts on a company's reported earnings.

Q. What are the methods used to expense options?

A. The most widely used method is called the Black-Scholes options pricing model, named after the two University of Chicago professors who came up with it in 1973.

The formula's biggest drawback is that it is designed to value options traded in open stock exchanges.

Therefore, it isn't adjusted to account for the peculiarities of employee options, which have vesting periods and which cannot be sold.

Q. What is the alternative to Black-Scholes?

A. Coca-Cola Co. has decided to go its own way. Each October, it will ask two investment banks to offer binding quotes on options to buy 10,000 shares of Coke stock and options to sell 10,000 shares.

Coca-Cola will average the four quotes to come up with the options' value and the expense to earnings.

Q. What are other complexities?

A. The accounting standards used by companies in the United States differ from those used by companies overseas.

Since the London-based International Accounting Standards Board is expected to require companies to expense stock options, the U.S. accounting agency is expected to follow suit, perhaps as early as this year.

The IASB and the FASB will have to reconcile their rules, including whether to update options' value when employees leave and whether to estimate how many employees will leave a company before they are eligible to exercise their options.

GRAPHIC: See also related story page 47.

LOAD-DATE: September 6, 2002




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