New TV Ad Begins Airing Today

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Click here to see the Ad Script
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Washington, DC - The Business Roundtable (BRT) today announced that it is running a new TV ad in eight media markets over the next week supporting health care reforms that would keep care affordable, help more people obtain insurance, and ensure doctors make medical decisions. The ad focuses on the "right" kind of health care reforms. It highlights concerns that rank high among consumers and are included in the Senate-passed Patients' Bill of Rights Plus Act (S.1344).

"The BRT commends Senators who have balanced the concerns of consumers as well as the employers who provide health benefits," said Samuel L. Maury, president of The Business Roundtable. "The Senators who we are thanking have supported care, coverage and medical decisions without undermining employers who work hard to provide health insurance to their employees."

With health care reform expected to be one of top issues in the 2000 elections, the BRT is using the Congressional recess to thank Senators for passing a significant bill and continuing to work hard on health care reform legislation that is now in a conference committee. Starting today, the ad will run in the following eight media markets: Portland, ME; Detroit, MI; Lansing, MI; Kansas City, MO; St. Louis, MO; Springfield, MO; Columbia-Jefferson City, MO; and Burlington, VT.

The new ad depicts three consumers sharing what they think is the right kind of reform, "Watch the cost, I can only afford so much," says a security guard "What about the millions who don't have insurance? Help them," states a shop owner. "Let doctors make medical decisions. That's their job," concludes a construction worker. The ad points out that their Senator(s) has already voted for these reforms and thanks him/her for doing so. (Script attached)

"As the legislation proceeds, we urge the conference committee to follow the Senate's lead by focusing on the right kind of reform for those who don't have health insurance, those who do and those who provide it." stated Maury.

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