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Copyright 2000 The Houston Chronicle Publishing Company  
The Houston Chronicle

August 10, 2000, Thursday 3 STAR EDITION

SECTION: BUSINESS; Pg. 2

LENGTH: 430 words

HEADLINE: Eli Lilly shareholders grab the Prozac ;
Ruling stripping antidepressant's patent protection sends stock reeling

SOURCE: Houston Chronicle News Services

DATELINE: NEW YORK

BODY:
NEW YORK - A federal court on Wednesday scuttled Eli Lilly and Co.'s hopes of extending the patent protection on its blockbuster antidepressant Prozac through 2003. As a result, Prozac could face generic competition as early as next August.

The ruling is good news for consumers, who will be able to buy a cheaper version of Prozac two years earlier than expected.

However, the decision is a blow to Indianapolis-based Lilly, which counts on Prozac for about a quarter of its total sales. Shares of Lilly fell $ 31.67, or 29 percent, to $ 76.88 in New York Stock Exchange trading on Wednesday.

The ruling was a victory for generic drug maker Barr Laboratories, which has battled Lilly over its Prozac patent since 1996. The ruling, which Lilly said it would appeal, means Barr Laboratories may be able to introduce its generic Prozac sooner than expected, and a year before Lilly introduces an improved version of the original drug that it is developing with Sepracor. Prozac had 1999 sales of $ 2.6 billion, accounting for a quarter of Lilly's sales last year.

The Pomona, N.Y.-based company said the ruling should clear the way for it to make a generic Prozac by February 2001. However, Lilly is expected to apply for, and receive, a six-month extension by agreeing to test the drug in children, meaning the earliest Barr's generic version could appear on the market is August 2001.

Barr stock rose $ 30.25, or 66 percent, to $ 76 on the NYSE.

Shares of Sepracor, based in Marlborough, Mass., fell $ 23.37 to $ 106.13. Shares of New York-based Forest Laboratories, which makes the antidepressant Celexa, which already competes with Prozac, fell $ 24.98 to $ 89.50.

Forest has been stepping up its marketing efforts on Celexa, its biggest-selling drug, by adding sales personnel, and analysts said shares fell on concern the Lilly decision could hurt Celexa sales.

Revenues from Celexa, which has been taking market share from Prozac, rose to $ 149.9 million in the fiscal first quarter ended June 30 from $ 77.5 million in the year-earlier period, Forest said last month.

The U.S. Court of Appeals for the Federal Circuit in Washington reversed a lower court's decision supporting Prozac patent protection through 2003. Lilly said it plans to appeal the most recent decision. The U.S. Court of Appeals has nationwide authority over patent cases, and its decisions are rarely reversed.

Typically, generics are at least half the price of brand-name equivalents; that usually results in brand-name drugs losing about 80 percent of their sales within two years.

LOAD-DATE: November 21, 2000




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