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Copyright 2000 The National Journal, Inc.  
The National Journal

March 25, 2000

SECTION: HEALTH CARE; Pg. 952; Vol. 32, No. 13

LENGTH: 490 words

HEADLINE: A New Lobbying Tack for Generics

BODY:


Members of Congress highlight generic drugs as one solution to
the rising cost of pharmaceuticals. Yet they don't often invite
representatives of the industry into the room when they're
discussing health care issues, according to generic drug
lobbyists.

     That will change this year if generic drugmakers have
their way. The three small associations that now represent the
industry-about 100 companies-are expected to merge before the
summer. And at least one of the larger companies, Barr
Laboratories, has created the industry's first government affairs
office in Washington.

     "We're still outgunned 50-to-1 when it comes to
lobbyists," said Jake Hansen, the vice president of government
affairs for Barr. "But the merger will create one stronger voice
and less confusion for policy-makers."

     The three associations are:

     * The Generic Pharmaceutical Industry Association, which
is located in Washington and has a staff of six to represent
independent generic companies, as well as generic divisions of
brand-name drug companies;

     *  The National Pharmaceutical Alliance, which is located
in Alexandria, Va., and has a president and a full-time
consultant to represent independent generic drug companies and
company suppliers;

     * The National Association of Pharmaceutical
Manufacturers, which is located in New York City and has a staff
of two to represent generic drug companies and company suppliers.

     Some generic drug companies now belong to more than one
of the associations. By merging, the groups hope to decrease
overlap in lobbying and to stop duplicating administrative
functions. "When the transition occurs, it will free up a lot of
money to work Capitol Hill and monitor states," said Hansen.

     Now each group often sends a lobbyist to Capitol Hill to
work on the same issue, even though the positions of the
associations often are the same. However, said Hansen, "a lot of
times there will be different wording or a different angle of
attack, and it confuses members." Moreover, he said, "when they
have three people coming in and telling them the same thing, they
get tired of it."

     The new association will be based in Washington and is
likely to have a staff of six to 10 people, including lobbyists,
policy specialists, and support staff.

     Industry representatives are hoping the merged
association will help them better address a host of upcoming
issues, including reopening the Hatch-Waxman Act. The industry
also has a stake in the debate over creating a prescription drug
benefit for Medicare. Industry representatives want any Medicare
benefit to encourage the use of generics, although they're
concerned that some legislators may attempt to include generic
drugmakers in a requirement to have drugmakers provide rebates to
Medicare.

LOAD-DATE: March 29, 2000




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