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Copyright 1999 Chicago Sun-Times, Inc.  
Chicago Sun-Times

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June 18, 1999, FRIDAY, Late Sports Final Edition

SECTION: HOMELIFE; Pg. 6; NP

LENGTH: 776 words

HEADLINE: Loan information not always protected

BYLINE: BY KENNETH R. HARNEY

DATELINE: WASHINGTON

BODY:
Have you ever wondered what happens to the highly personal information you're required to submit when you apply for a home mortgage?

What happens to your income disclosures, tax return data, bank account numbers and balances, employment history, credit-card payment histories and other confidential information once the loan goes to settlement?

Who has access to it, and for how long? Can it be passed along or sold to telemarketers and database compilers?

Questions like these are at the core of an important debate under way this month in Congress over your financial privacy rights. Though the issue on Capitol Hill is focused on what banks can or cannot do with your account information, the subject of mortgage application and payment data held by nonbank lenders or brokers is lurking just below the surface. That's because of all the disclosures most Americans ever render voluntarily, nothing is more intrusive and comprehensive than a mortgage application. It's the financial equivalent of a strip search.

From your application, loan brokers or lenders know you intimately: How much you've made for the past couple of years, where you work, how frequently you've changed jobs, how much tax you've paid, your Social Security number, banking and credit-card numbers and balances.

For self-employed applicants, the disclosure is even more probing. Loan officers typically demand not only actual tax returns for the last couple of years, but the tax filings of your business and details about your major assets -- stocks, real estate, partnerships.

What happens to this extremely personal information that marketing experts consider the richest, most concentrated lode they can obtain on most consumers? You might be disturbed to learn that no federal statutes prevent mortgage brokers or independent mortgage companies from storing your income, employment or personal assets data electronically and selling it to anyone who wants it.

This is true even for applications withdrawn or rejected.

As a practical matter, small- to medium-sized mortgage brokers or local lenders traditionally haven't harvested application data for sale to third-party marketers. But with more applications submitted electronically or via the Internet, the door is opening fast to cost-efficient harvesting, even by small-scale companies.

Large mortgage companies, on the other hand, often have sophisticated systems to store and use every relevant bit of data about you from the mortgage application and subsequent monthly payment histories. The very largest in the field, such as Countrywide Home Loans and Norwest Mortgage Corp., not only use their computer databases to target-market other products they sell, but have strict privacy policies to control who gains access to your data.

California-based Countrywide, which originated $ 88 billion in new home mortgages last year, maintains a state-of-the-art, electronic data warehousing operation on its 2.2 million active customers. It also has adopted key internal policies on customer privacy, according to Andy Bielanski, the company's managing director for marketing.

First, Countrywide does not provide its data to commercial interests outside the corporation. Second, it retains no application data from applicants who've been rejected or whose loans didn't go to closing. And finally, the company offers every new loan customer the right to "opt out" -- that is, to keep their personal data out of the reach of Countrywide affiliates.

The sales approach to customers can be "tightly controlled and customized" -- typically through the monthly mortgage statement mailing rather than telemarketing, he said.

Iowa-based Norwest Mortgage, the highest-volume home loan originator last year with $ 109 billion, also keeps its huge customer database under tight controls, and never sells information to third-party marketers, according to spokesman Dan Frahm.

In a bellwether suit earlier this month, the Minnesota attorney general's office charged U.S. Bancorp with sharing customer credit-card-account data with third-party telemarketers for commissions. U.S. Bancorp denied any wrongdoing. But the red-hot financial privacy controversy pushed giant Bank of America last week to announce new policies prohibiting sharing of customer account information with virtually anyone outside the bank.

Ask prospective lenders about their privacy policies before submitting an application. Look for clear privacy statements on Web sites. And ask about "opt-out": If you don't like being pitched, yank your name out of the game.

Kenneth R. Harney writes for the Washington Post Writers Group.

LOAD-DATE: June 18, 1999




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