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Copyright 2000 The Washington Post  
The Washington Post

September 20, 2000, Wednesday, Final Edition

SECTION: FINANCIAL; Pg. G11; WIRED ECONOMY

LENGTH: 1278 words

HEADLINE: States Jump Into Privacy Battle; New Bills Set Limits On Use of Customers' Personal Data

BYLINE: Robert O'Harrow Jr. , Washington Post Staff Writer

BODY:


A new federal law requiring banks, insurers and securities firms to handle customers' personal information with more care was supposed to quell the demand for financial privacy restrictions.

At least that's what industry insiders hoped last fall when they agreed to go along with privacy rules included in the historic Gramm-Leach-Bliley Act, which overhauled the financial services industry for the first time in six decades.

But privacy advocates who thought the rules were too weak included a small provision in the law allowing states to enact tougher rules of their own.

Since then, lawmakers from California to Massachusetts have offered bills that would limit the use of customer financial information for marketing, curb the availability of credit records, and give customers new power over when banks and other financial companies could sell their names, addresses and other information to outsiders. The rush of legislative activity on the financial privacy front has added momentum to an array of other privacy proposals to give consumers and computer users more say over how their personal information is gathered and used.

They include plans to restrict the sharing of government information, such as driver's-license records, limits on the surveillance of employees, proposals to fight identity theft, and protection for health records.

The surge of activity demonstrates just how quickly privacy, both on the Internet and off, has evolved from a fringe issue a few years ago to a mainstream political cause. The issue commands attention from presidential candidates Gore and Bush, and from both liberal and conservative elected officials, who sometimes seem to be stumbling over themselves to be the first to propose new legislation.

White House privacy counselor Peter Swire said the issue is not going away any time soon. "With our information systems changing so rapidly, we are being forced to make decisions about personal privacy," Swire said.

He said the country needs to strike the right balance between protecting the needs of individuals and encouraging development of the Internet and other information technology.

"There are more privacy bills out there and more Internet bills out there than we've ever seen before," said Ari Schwartz of the Center for Democracy and Technology, a nonprofit group in the District.

This trend troubles media and public interest experts, who worry about losing access to records they say enables oversight of government activity. "If you don't have open government, you won't have participatory democracy," said Rebecca Daugherty, freedom of information director for the Reporters Committee for Freedom of the Press, a non-profit advocacy group. "The public has to be able to see how government affects different people."

While there's no question that privacy is hot, it remains unclear how all the legislative activity will play out.

Consider the response to the Gramm-Leach-Bliley law. About two dozen state proposals would have obligated banks, insurers and securities firms to get customers' approval before sharing their names and account information, something the industry is loath to accept.

But financial services lobbyists mounted a counteroffensive and convinced state legislators to wait and see how the federal law, which takes effect in November, works before approving new restrictions.

"They wisely sat back and said, 'There's a national program in the works. Let's see what happens,' " said Mathew H. Street, associate general counsel of the American Bankers Association. "They are going to watch very carefully for how Gramm-Leach-Bliley unfolds."

At the same time, there is clearly momentum on laws dealing with government records, according to StateScape, a company that tracks legislative activity.

For example, a new law in Alaska, signed by Gov. Tony Knowles (D) in May, requires state officials to obtain permission from drivers before releasing motor vehicle records, according to a StateScape report.

Connecticut and Idaho approved laws prohibiting the disclosure of a driver's license photo or other records without the driver's permission. Michigan approved an even more stringent law, prohibiting state officials from selling driver information for marketing or surveys.

In Georgia, legislators took up the issue of wiretapping and other sorts of surveillance, at home or work. They made it unlawful to distribute photos, videos or other recordings of someone's activity in a private place without permission from all the people involved. Gov. Roy Barnes (D) signed that law in April.

The growing problem of identity theft has also received a lot of attention.

South Carolina legislators, for instance, approved the Personal Financial Security Act, making it unlawful to take on the persona of another person. Maryland's legislature prohibited the use of Social Security numbers on driver's licenses, pharmacy records, and public school and employee identification cards.

Legislators in Wyoming eliminated a state requirement to put Social Security numbers on driver's licenses. Those in Washington, meanwhile, prohibited businesses from printing entire credit card numbers on receipts and took other measures to protect bank account numbers and other consumer data from misuse.

Medical privacy also generated a lot of debate. Maryland took the lead this year in prohibiting the sale or sharing of medical records. The state of Washington required health plans to protect the privacy of patient information.

John Grant, a senior legislative analyst at StateScape, said all this legislation likely is a prelude to even more activity.

"There's a ton of debate. You have a whole lot of people who want to do a whole lot of different things. And there are a whole lot of different ways to 'solve this problem,' " Grant said. "This will be a hot issue again next year."

Indeed, at least three dozen other bills covering a broad array of privacy concerns are pending in legislatures across the country, he said.

Chief among them is a sweeping law that the California legislature approved on Sept. 1. If signed by Gov. Gray Davis (D), it would give individuals the right to sue businesses that distribute their names, Social Security numbers and other personal information without permission. It also would create a government agency, the Office of Privacy Protection, to oversee implementation of the new law.

"Privacy of personal information is a fundamental right specifically preserved in our State Constitution. SB 129 is a real, meaningful step toward protecting the information of all Californians," said state Sen. Steve Peace, a Democrat who sponsored the bill. "Our personal information and identities should be protected by laws, much like company trademarks are protected."

Another pending bill in California would regulate databases containing Social Security numbers, fingerprints, voiceprints, genetic information and other identifiers.

In Virginia, a bill would give consumers more authority to prevent banks and other financial companies from releasing personal information.

In addition, more than a dozen states have begun studies of the issue. Alabama this year approved a Consumer Information Privacy Study Committee. Arizona will have a Privacy Ad Hoc Study Committee to look at state-run databases.

Iowa's Personal Privacy Issues Study Committee, as well as New Hampshire's Interim Health Information Privacy Study, will focus on data collected by genetic testing. And Oregon's Internet Commission will be among several new groups examining the impact of new technology on privacy.







GRAPHIC: ILL,,DAVE BLACK FOR TWP

LOAD-DATE: September 20, 2000




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