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Copyright 1999 Plain Dealer Publishing Co.  
The Plain Dealer

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July 18, 1999 Sunday, FINAL / ALL

SECTION: BUSINESS; Pg. 1D

LENGTH: 1358 words

HEADLINE: POSTAL;
SERVICE;
PURSUES;
NEW ROLE;
COMPETITORS FEAR;
UNFAIR ADVANTAGES

BYLINE: By SABRINA EATON; PLAIN DEALER BUREAU

DATELINE: WASHINGTON

BODY:
The U.S. Postal Service wants Congress to allow it to form private corporations and enter any business it chooses, a prospect that has shippers and other purveyors of printed information up in arms.

Advocates say the post office must branch out so it can compensate for the $15 billion to $18 billion in postage sales it expects to lose as consumers increasingly move to paying bills by the Internet. That's a third of the service's yearly revenue, and it would be difficult to continue universal daily deliveries without it, service spokesmen say.

To enable that business expansion and address other problems, Rep. John McHugh, a New York Republican, has introduced the Postal Modernization Act of 1999. The act would allow the Postal Service to compete with private businesses by granting discounts to bulk mailers who cut delivery costs through measures like presorting.

"We will doom the Postal Service to failure unless we act to update our nation's laws so that the service can adapt, compete, grow and survive in carrying out its universal service mission well into the 21st century," said McHugh, who chairs the House Subcommittee on the Postal Service.

But subcommittee member Steve LaTourette, a Madison Republican, is leading an effort to limit the service to mail delivery and keep its rates consistent for every user. He says he hopes to amend McHugh's act, the first postal revamp in 29 years, when the House Government Reform Committee considers it in a few weeks.

"I don't think it's the business of the federal government to be in business," said LaTourette.

"We'd have a situation where the federal government could use its monopoly powers and compete unfairly with people who are working hard to make a living."

LaTourette noted the Postal Service doesn't pay normal business expenses, like freeway tolls, sales tax, and property taxes on its buildings; postal vehicles are even exempt from parking tickets. While the bill wouldn't extend those perks to the Postal Service's private companies, he said, the subsidies inevitably would help form their opening stake.

Postal spokesmen and congressional staff members blamed LaTourette's amendment on a campaign by United Parcel Service, a private delivery agency, to undermine them. A McHugh aide said UPS wrote LaTourette's amendment - a charge LaTourette and UPS deny.

"It is clearly an approach that will lead to the decline and ultimate demise of the Postal Service," Postal Service subcommittee staff director Robert Taub said of LaTourette's proposal.

Atlanta-based UPS has promoted resolutions opposing McHugh's bill in state legislatures around the country, including Ohio's, where it is pending.

A UPS spokesman said the plan would allow the Postal Service to expand the "unfair advantage" it already enjoys over its private-sector competitors.

"The idea of a federal agency spawning a private company is just wrong," said UPS spokesman Tad Segal. "We aren't going to have a NASA Airlines tomorrow, or a McUSDA."

Lobbying on this issue is the most intense LaTourette ever has experienced, he said. He has daily meetings on it and gets as many letters about it as he does Social Security and Medicare.

Brooklyn-based American Greetings, the world's largest publicly held greeting card manufacturer, told LaTourette it fears the bill would subsidize bulk mailers through a hike in the first-class stamp prices its customers pay.

"It is really geared towards the large mailers, including large advertising mailers, and not the needs of citizens," said Jeffrey Weiss, American Greetings senior vice president of product development.

American Greetings is part of a group of postal users, including banks, electric companies and newspapers in a trade association that includes The Plain Dealer and 81 other Ohio publications, that are crusading against the bill as the Main Street Coalition for Postal Fairness. Many of its members fear the Postal Service could target their businesses for competition, said the group's executive director, Jack Estes.

"It is an unbelievable new policy for this country to set up a private corporation with taxpayers' money and engage in competition with the private sector," Estes said.

Defenders of the postal expansion point to Europe, where many postal systems conduct banking services, and some are completely privatized.

"To be a relevant organization, the Postal Service needs to be able to respond as consumer needs change," said Postal Service spokesman Greg Frey. Without a way to recover anticipated "e-payment" losses from its high-profit bill payers, Frey said, the Postal Service will have trouble continuing universal deliveries.

E-payments are payments made to companies via the Internet.

"We are the only communications provider at every household and business in the United States every day," said Frey. "That requires that areas with higher volume and margins help offset services to some areas with lower volumes and higher costs, like rural areas."

Frey wouldn't reveal specific enterprises the Postal Service wants to pursue but said they'll "build upon our market strengths that have to do with delivering to every household in the United States. That is our strong point. I don't think there is some grand scheme to undercut any particular businesses."

Postmaster General William Henderson told a May postal forum that he wants the post office to supply platforms for Internet e-payments and attach an Internet address to every physical address in America.

"If you had an Internet address attached to a physical address, you could reach someone by way of the Internet, and if they didn't have a computer, it could be converted to hard copy for delivery to the physical address," Henderson said. "We're committed to doing that."

William A. Frezza, a columnist with the InternetWeek trade publication and general partner in the Pittsburgh-based e-commerce investment company Adams Capital Management, said "anyone concerned about privacy, free enterprise and civil liberties" should worry about the post office using its records on every home in America to get a central role in e-payments.

But he is skeptical that business would succeed because the post office is "congenitally incapable of making money," and he predicted "it will be another enormous pork fest of taxpayer money going down the drain."

Prudential Internet securities analyst James Lucier, who authored a paper titled "Danger in Cyberspace: Will Traditional Postal Monopolies Usurp E-Commerce Functions?" for the Cato Institute, said the post office should instead look for savings by streamlining its strongly unionized, 900,000-member work force.

"The bottom line is, the more they think about selling T-shirts, the less they think about delivering the mail," said Lucier.

But many businesses that rely on mail support the McHugh bill. Its backers include Federal Express Corp., American Express, Pitney Bowes, Magazine Publishers of America, and the National Newspaper Association of community newspapers.

Frederick W. Smith, CEO of Federal Express' parent, FDX Corp., told Congress the Postal Service won't be financially viable unless reforms are made. Allowing the post office to compete on the same terms as its competitors would be less disruptive than turning its functions over to outside private businesses, he said.

"No matter how quickly technology and competitive alternatives advance, America will be dependent on the Postal Service for some period of time," Smith told McHugh's subcommittee.

The Direct Marketing Association Inc., whose members in the Cleveland area include The Plain Dealer and Transamerica Holdings, believes McHugh's bill includes enough safeguards to keep the Postal Service from forming "unreasonable" outside businesses, said Senior Vice President Richard Barton.

"We think it takes a long step in the right direction, by simplifying and making more flexible the very cumbersome postal rate-making process that prevents the Postal Service from being able to price products quickly to meet competitive demands," said Barton.

Phone: (216) 999-4212

e-mail: seaton@plaind.com

LOAD-DATE: July 19, 1999




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