POSTAL ISSUES
ONE LAST PUSH FOR POSTAL REFORM
House Postal Subcommittee Chairman John McHugh (R-NY) has called
several meetings recently with supporters of postal reform,
including The DMA, asking them what they're willing to do to try to
make postal reform move in Congress this year. McHugh has also made
some changes in the bill, primarily deleting the controversial
Private Law Corporation.
We urge you to contact your Senators and Representatives, even if
you have done so in the past, and tell them that the Postal Service
is facing a crisis and that a viable Postal Service is crucial to
your business.
HIGHLIGHTS OF THE APRIL MTAC MEETING
Reported by Jon Mulford, The DMA's Postal Consultant
1. USPS FISCAL OUTLOOK
Through Accounting Period #7, USPS net income slightly exceeded
$1 billion, which is $275 million less than "Plan." For FY 2000, the
USPS goal is a net income of $100 million: the expected loss of $900
million between AP#7 and the end of the fiscal year (9/30/00) would
result from normal seasonal drops in postal revenue. The good news
is that costs are down a little, and the total number of career
employees is down about 10,000 from the same time last year.
2. DELIVERY QUALITY AND POSTAL PRODUCTIVITY
The USPS reported improvements of a bit more than 2% in both
labor and Total Factor Productivity over the last three quarters,
due in part to an increase in volume of 6.5 billion pieces and an
11,000 headcount reduction. The USPS also reported record-setting
delivery performance for overnight 1C mail.
Mailers, however, complained about deteriorating delivery
performance in Standard (A) and First-Class, including Business
Reply mail. BRM delays may be caused in part by USPS accounting
requirements. On the surface, there appears to be a link between
delivery performance and employee headcount.
Mailers often contact postal field personnel when delivery
problems are detected. They should also direct complaints to the
Business Service Network (BSN) so the USPS can construct a composite
picture of delivery delays.
3. PERIODICALS COMPLAINT TRACKING SYSTEM
"PCTS" is a system which allows mailers to report delivery
problems to the USPS via the Internet. Complaints can then be
directed to the affected Delivery Unit, which can monitor deliveries
and correct the problem.
The new system will be tested in Chicago and Long Island, NY,
starting July 1; the target implementation date is 9/1/2000.
Approximately 11,500 Delivery Units that have appropriate computers
will be involved.
4. IMPROVING ADDRESS CORRECTION NOTIFICATIONS
The goal of the ACS work group is to improve the accuracy of the
procedures by which the USPS transmits address correction
information to mailers. Current problems include providing
notifications via hard copy (at $.50 each) that should have been
provided electronically (at $.20 each), and citing inaccurate
reasons for nondelivery. The USPS also maintains that some reasons
for nondelivery, such as a deceased addressee, must be provided via
hard copy. When this policy was questioned, a USPS manager noted
that changing the policy would be a significant undertaking.
Errors can be reduced by training the carrier work force - about
250,000 employees - in the many intricacies of handling
undeliverable as addressed mail. A second alternative is to ask
carriers to mark the piece with the reason for nondelivery, then
forward all undeliverable pieces to the local forwarding (CFS) unit.
The national CFS staff of about 6-7,000 employees is more familiar
with forwarding rules, and errors should be reduced.
This concept - sending all undeliverable as addressed pieces to a
CFS unit - will be tested, probably in ZIP code areas close to
Postal Headquarters.
5. USPS eBUSINESS STRATEGY
The "eBusiness Strategy" is intended to enhance the value,
availability, and affordability of postal products and services.
Many postal products such as delivery confirmation are already
available via the Internet. But perhaps the most ambitious goal of
the Strategy is to provide (at the postal customer's option) a
personal postal e-mail address: a unique identifier that can be used
by the customer wherever he lives. This is a long-range project;
many details and consumer protections remain to be worked out.
6. H.R. 22: POSTAL REFORM LEGISLATION; NEGOTIATED AGREEMENTS
In an attempt to move HR-22, the controversial Private Law
Corporation has been dropped from the bill. However, given the
relatively few days remaining in the current legislative session,
the probability of the bill's passage isn't high.
A "Negotiated Agreement" provision is included in the Bill.
However, such agreements may be possible under current law. The USPS
thinks not, although the Postal Rate Commission has apparently
signaled recently that it might be receptive to the idea.
7. FLATS IMPROVEMENT PROGRAM
Mailers and the USPS jointly are trying to develop long term
flats processing strategies. Current efforts include:
- identifying all factors that drive costs
- improving machinability (the USPS is developing a list of
characteristics to test)
- identifying the best location for the printing the address
- investigating alternate preparation methods
As part of the program, the USPS will allow mailers (on a test
basis) to prepare flats in EMM trays. Permission may be obtained
only by writing to a Rates and Classification manager. The USPS
would like the trays to be as full as possible; flats packaging
rules must be followed - the tray should be considered to be a sack,
for presort purposes; trays must be palletized; only flats up to ¾"
thick can participate in the program.
8. STANDARDIZED ACCEPTANCE AND VERIFICATION PROGRAM (SAVE)
The SAVE program is best described as a manual precursor to
MERLIN, an automated device for mail acceptance which will check
letter mailpiece and barcode integrity, as well as presort accuracy.
Initially conceived for checking mailings produced by merging
mailpieces on MLOCR machines, SAVE will be extended to mailings
produced by lettershops from normal mailing lists.
In tests to date of 7,429 mailings, 313, or 4.2%, of the mailings
contained errors exceeding the allowable 4%. From May 1 through Oct.
15, 2000, the USPS will report errors detected to the mailer, but
will not assess postage penalties. The USPS is going to great
lengths to insure that mailer samples will be selected randomly and
that sample sizes will be large enough to provide statistical
reliability for the observed results.
The Mail Quality Assurance (MQA) program will pass mail through a
barcode sorter; output reports will be compared to data supplied by
the mailer, to see if there's a match. This post-acceptance MQA test
looks for discrepancies between the machine count and the number of
pieces claimed to have been mailed, as well as for presort errors.
The USPS goal is to significantly improve the accuracy of mail
acceptance procedures. It's currently difficult and expensive for a
mail acceptance clerk to accurately check presortation: a hurdle the
new procedures are expected to overcome. After October 15, mailers
will be assessed postage penalties for errors found by the new
programs. The USPS recognizes the need for absolute accuracy when
assessing postage penalties and is proceeding cautiously but
steadily.
9. PLANET CODE/DELIVERY CONFIRM PROGRAM
Planet codes are a slightly different version of the Postnet
barcode; they can be read by USPS barcode reading machines, which
record when mail pieces were processed: data which can be retrieved
through the Internet by mailers, to track the progress of their
mailpieces (either outgoing or incoming) through the automated
processes of the USPS.
Since the Spring of 1998, 110 mailers have participated in the
Planet code "confirm" test; USPS capacity is about 90 million scans
per day. The system will be upgraded on June 19, 2000; 60 to 90 days
later, the system should be opened to additional mailers.
10. MAIL TRANSPORT EQUIPMENT (MTESC) NETWORK
As of January 15, 2000, all 22 sites of the network were fully
operational. Every week the system processes:
- 7,400 trailers
- 6,150,000 sacks
- 15,100,000 trays, sleeves, and lids
The good news is that satisfaction with MTE procurement surged
from 70% before MTESC, to 77%, after implementation, according to
surveys.
MTE personnel are working to improve transportation reliability,
expand remote order fulfillment, and establish additional order
fulfillment sites. They also are concerned with the return of unused
MTE, and are reviewing standing orders and identifying chronic
offenders.
11. USPS FIVE-YEAR STRATEGIC PLAN
The USPS published its five-year strategic plan in the April 5
Federal Register and is soliciting comments from mailers. The
comments deadline is May 15, 2000.
USPS PURSUES NEW E-COMMERCE STRATEGIES
The U.S. Postal Service is taking steps to use the Internet to
better serve customers, Tom Cinelli, program manager, USPS, told
attendees at The DMA's 12th Annual Deliverability Symposium on April
6 in New York. Cinelli reported that the Postal Service's new
e-commerce strategy is already unfolding and will include
initiatives to be launched online as early as this summer.
The proposals include: NetPost - From Desktop to
Mailbox Post eCS - The Electronic Postmark Shipping Online -
Airbone Express Shipping Web Tools - Electronic Merchandise
Return
NetPost - From Desktop to Mailbox
NetPost, which combines desktop publishing, the Internet,
distributed digital printing, and universal hardcopy mail delivery
for small volume mailings of fewer than 5,000 pieces, will probably
be the first service available. Using this tool, low-volume
customers will be able to create a document from their personal
computer, upload it, and proof it. Then the document and a mailing
list will be electronically sent to a network of licensed printers
arranged by the USPS, printed and labeled, and sent to the USPS for
delivery to the recipient. Presort discounts will be available. An
experimental rate case on implementing the NetPost will be probably
filed with the Postal Rate Commission this summer.
Post eCS - The Electronic Postmark
The USPS is also joining forces with Canada Post and La Poste in
an international project developing "Post eCS," a system for
securing and ensuring delivery of e-mail, Cinelli reported. With
Post eCS, the USPS ensures customer's security by adding an
electronic postmark to all documents that are sent via e-mail from
deliverer to recipient. By using unique passwords at a tamper-proof
site, both the sender and receiver can access messages, documents or
other electronic communications with assurances that no one else has
viewed the communication along the way.
Post eCS offers a variety of benefits, including global
applications; delivery at "Internet speed"; low cost (estimated at
40-70 cents a piece); tracking, and document integrity, including
encryption applications supplied by the sender. Other unique USPS
benefits will include both a tamper detection system and a trusted
time and date seal and recourse if tampering and misrepresentation
occur.
Shipping Online - Airborne Express
As the online marketplace booms, the USPS is enhancing its
current e-commerce support functions, Cinelli said. Looking to build
upon its core competencies - affordability, reliability and
effectiveness - the USPS is upgrading its online shipping service.
The USPS has also built a partnership with Airborne Express to
deliver parcels and packages to P.O. boxes using Priority Mail. This
would apply to business-to-business shipments only.
Shipping Web Tools - Electronic Merchandise Return
To complement their shipping services, the USPS is also planning
to launch new Web tools available to a company's customers. In an
effort to improve customer service at marketers' sites, the upgraded
Postal Service Web site will, among other things, allow customers to
link to www.uspsprioritymail.com and other USPS-sponsored sites
without having to leave the marketer's site; allow rate calculations
for domestic and international mail; and provide easy access to USPS
shipping information and tracking of overnight packages.
In addition, the USPS will offer a function called "Electronic
Merchandise Return," for customers who want to return an item to any
direct marketer. An e-shopper, for example, that is dissatisfied
with a product can send it back to the Internet retailer via the
USPS. The Electronic Merchandise Return system determines the type
of service needed to return the item, identifies the return address,
and prepares the label for the customer.
FIFTY-TWO AG'S OPPOSE CMRA RULE CHANGE
The Attorneys General of every state, the District of Columbia,
and the Virgin Islands have filed comments with the Postal Service
opposing the amendment to the CMRA rules that would permit persons
and businesses using a commercial mail receiving agency mailbox as
their address to designate that address by a "#" symbol, rather than
by PMB (Private Mail Box).
In their letter, the Attorneys General stressed that their chief
concern with respect to CMRA addresses is the use of those addresses
in a manner that misleads consumers as to the geographic location of
the sender and/or the nature of the facility located at the address
given. The letter gives two examples of the kinds of deception that
can result from this problem.
The Attorneys General emphasized that permitting persons using a
CMRA mailbox to designate themselves by "#" rather than "PMB" would
increase, not decrease the potential for fraud; cause confusion for
non-CMRA clients whose addresses include "#"; impose an unrealistic
burden on consumers to determine the meaning of "#" in any and every
case; and hamper the efforts of state law enforcement to take action
against consumer fraud.
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