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Copyright 1999 Plain Dealer Publishing Co.  
The Plain Dealer

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November 28, 1999 Sunday, FINAL / ALL

SECTION: DRIVING; Pg. 1F

LENGTH: 997 words

HEADLINE: AUTOMAKERS, ACTIVISTS AT ODDS OVER TRUCK POLLUTION

BYLINE: By RICK POPELY

BODY:
Although environmental groups contend that the popularity of trucks has dragged fuel economy to its lowest level since 1980, the auto industry dodged another bullet this fall when Congress decided not to require better fuel efficiency for trucks.

But environmentalists who want trucks to meet the same standard as cars say that both time and consumers are on their side.

Congress has voted down efforts to raise the fuel standard for trucks five years in a row, prohibiting the Department of Transportation from spending money even to study the issue.

Federal Corporate Average Fuel Economy standards (CAFE) require that each manufacturer's passenger-car fleet average 27.5 miles per gallon (mpg) and that each truck fleet (sport-utility vehicles, pickups and vans) average 20.7 mpg. Manufacturers that fall below those levels face fines of millions of dollars.

The truck CAFE standard last increased in 1994, went it was raised from 20.6 mpg, and the law calls for annual increases to the "highest feasible limit." The auto industry has persuaded Congress to freeze the standard at 20.7 mpg every year since.

Congress created CAFE standards in 1975, when trucks were less than 25 percent of the market and were used mainly as work vehicles. Now, trucks account for nearly half of all sales, and most are used as personal transportation.

Environmental groups such as the Sierra Club contend that the growing popularity of trucks has dragged overall fuel economy to its lowest level since 1980. They accuse car companies of promoting gas-guzzling SUVs and other trucks with V-8 engines instead of fuel-efficient cars because they generate higher profits.

"A lot of people want a more efficient truck, but the car companies won't give them that choice," said Daniel Becker, director of the Sierra Club's global-warming and energy program.

The Sierra Club wants the truck CAFE standard raised to the same level as that for cars and contends that it can be done over five years.

Becker cites a study by the Union of Concerned Scientists that concludes Ford Motor Co. could boost the fuel economy of the Explorer, the top-selling SUV, from 19 mpg to 28 mpg using a smaller V-6 engine with variable-valve technology, a more efficient automatic transmission, low-rolling-resistance tires, improved aerodynamics and a 620-pound weight reduction.

The cost to consumers would be $750, but they would save more than $2,300 over the life of the vehicle by using less gas, according to the study.

"The technology exists now to increase fuel economy through better aerodynamics, more-efficient engines and better transmissions. That technology is less expensive than the gas it saves," Becker said.

Gloria Bergquist, a spokeswoman for the Alliance of Automobile Manufacturers, an industry group that led the resistance to raising the truck CAFE standard, calls the study cited by Becker "armchair engineering."

"It may drive on paper, but it may not make it up a steep hill in my neighborhood," Bergquist said. Because the auto industry is so competitive, such large fuel-economy gains would already be on vehicles if they were feasible, she added.

"Why wouldn't automakers want to make their vehicles more efficient? It would be a great selling point," she said.

Bergquist said that although the proposal to raise the truck CAFE standard did not specify how much, debate in Washington indicated that the Clinton administration wants to increase the standard at least 15 percent and as much as 35 percent, the latter putting trucks on the same standard as cars.

"It comes down to simple physics. We would have to do the same things we did with cars to achieve improvements like that," she said. Trucks would have to shrink in size, lose as much as 1,000 pounds and drop V-8s in favor of six-cylinder engines.

"Smaller, lighter trucks won't have the same utility for towing boats and hauling. If you make a minivan smaller, you can't carry as many people. It becomes a passenger car. A minivan today gets better mileage than a subcompact did in the 1970s," she said.

Becker dismisses as hyperbole arguments that consumers need brawny sport-utilities and trucks for their towing and cargo-carrying capabilities.

"The vast majority of people aren't towing boats or trailers," he said. "They're hauling kids to school and lattes home from Starbucks."

Because gasoline is less expensive than Starbucks coffee, consumers value utility and performance more than fuel economy, Bergquist countered, and the auto industry is responding to market demand.

"Consumers care about fuel economy, but it becomes a lower priority when gas prices are so low," she said.

Becker points to the new Ford Excursion as an example of the auto industry putting profit ahead of the environment. At nearly 19 feet long, it is the biggest mainstream sport-utility, and industry analysts say it generates at least $12,000 in profit for Ford for each vehicle sold.

Because of its size and weight, the Excursion is exempt from federal fuel-economy and emissions standards, though Ford estimates it averages 10 to 11 mpg. Ford's Excusion and other trucks emit less pollution than the government allows.

Nevertheless, Becker scorns the Excursion as the "Ford Valdez, a garbage truck that dumps pollutants into the sky," and he parodies Ford's old advertising slogan by asking, "Have you driven a tanker lately?"

Susan Skerker, senior director of worldwide policy for Ford, defended the Excursion as a heavy-duty work vehicle that carries up to nine people and tows heavy trailers, such as those for hauling horses.

Skerker said Ford has invited the Union of Concerned Scientists to discuss its recommendations on the Explorer.

"We couldn't come up with a cost figure that low [as low as the Union of Concerned Scientists' numbers] or fuel economy that high," she said, "and there is a discrepancy with what is doable today. We could be wrong, so we've invited them to come in and compare notes."

LOAD-DATE: November 30, 1999




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