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Copyright 2000 The Washington Post  
The Washington Post

August 6, 2000, Sunday, Final Edition

SECTION: EDITORIAL; Pg. B06

LENGTH: 433 words

HEADLINE: A Little Less Guzzling

BODY:


THIS IS the kind of one-upmanship we could use more of. General Motors, in response to the Ford Motor Co.'s attention-getting announcement that it intended to boost the fuel economy of its sport utility fleet, has fired back with a fuel savings salvo of its own. Anything you can do, we can do better, the giant said in essence.

Ford promised to boost the average fuel economy of its sport utility fleet by 25 percent by 2005. That would be an average gain of 5 miles a gallon for these vehicles, which currently range between 15 and 20 mpg, depending on the model. GM said its light truck fleet, including SUVs, is already more fuel-efficient than Ford's, and company Vice Chairman Harry Pearce said GM will continue to maintain its lead. He announced that the company will begin producing hybrid gasoline-and-electric powered pickup trucks by 2004.

Both say they'll use improvements in technology to boost fuel efficiency. Until now, automakers have used those breakthroughs to boost the power and acceleration of the trucks and SUVs, arguing that consumers demanded those features. Now Ford and GM say their research shows consumers want more fuel-efficient choices. Meanwhile, foreign automakers are competing by offering SUVs with lighter-weight bodies. This is a welcome turn. In recent years the average fuel efficiency of the U.S. fleet has been declining, driven down as gas-guzzling SUVs and light trucks claimed a larger and larger share of the market. The light trucks are held to a lower federal fuel efficiency standard than passenger cars, and Congress, heavily lobbied by the automakers, has blocked any change in those standards since 1995.

This summer's spike in gas prices probably did more than anything else to raise drivers' consciousness on fuel economy, but burning less gas per mile is good energy and environmental policy as well as easier on the wallet. Cars and light trucks account for about 40 percent of U.S. oil consumption and produce about 20 percent of the annual carbon dioxide emissions, a major contributor to global warming. Together Ford and GM produce about half the SUVs and light trucks in the U.S. market, so improvements in their fleets could ultimately have a real impact.

It will take some time for the effects of all this to kick in, though, as newer models begin to replace older gas guzzlers on the road. In the meantime drivers concerned about gas consumption could ponder one more question: Do they really need off-road-ready behemoths--even more efficient ones--to drive to the office, the grocery store and the PTA?





LOAD-DATE: August 06, 2000




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