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Copyright 2000 Federal News Service, Inc.  
Federal News Service

February 23, 2000, Wednesday

SECTION: PREPARED TESTIMONY

LENGTH: 2463 words

HEADLINE: PREPARED TESTIMONY OF STEVE VAN ANDEL
 
BEFORE THE SENATE COMMITTEE ON FINANCE
 
SUBJECT - THE U.S.-CHINA BILATERAL AGREEMENT AND WORLD TRADE ORGANIZATION MEMBERSHIP FOR CHINA

BODY:
 Thank you, Mr. Chairman, for the opportunity to testify today before this Committee on the critical issue of US trade relations with China. I am Steve Van Andel, Chairman of Amway Corporation, a Michigan-based company known for its quality products and use of the direct selling system that encourages people around the world to succeed by owning their own businesses. Amway has proudly maintained a partnership with its distributors that has enabled the company to grow from a tiny operation in the basement of my father's home into a multinational enterprise with operations in 80 countries and territories.

I also represent the US Chamber of Commerce, where I serve as a member of the Board of Directors and have a direct role in shaping the Chamber's international policy positions. The US Chamber is the world's largest business federation, representing more than three million businesses and organizations of every size, sector and region. The US Chamber has long advocated unconditional and permanent normal trade relations (PNTR) for China. Annual NTR extensions continue to generate uncertainty in the bilateral relationship that has undermined the ability of American business to compete against companies from Europe, Japan and elsewhere. PNTR will help anchor our relationship with China, which has weathered some storms in the last few years. The unprecedented market-opening concessions made by China as part of the US-China agreement on its accession to the World Trade Organization (WTO) makes the case for PNTR even more compelling. Unless we grant China PNTR once it becomes a WTO member, American businesses, workers and farmers will not receive the benefits of the agreement -- but our foreign competitors will.

Expanding Public Awareness

The US Chamber has launched a nationwide grassroots initiative aimed at increasing public understanding of the benefits to the United States of expanded trade with China. The Chamber's initiative -- known as TradeRoots China -- uses the federation of state and local chambers of commerce as well as coalitions of small and medium-sized member companies to explain the benefits of the US-China WTO agreement to communities across the country. Other goals of TradeRoots China include:

- Identifying and mobilizing community leaders as pro-China-trade advocates in key congressional districts;

- Partnering with the governor of each state to communicate the local benefits of China trade;

- Sharing China trade success stories through local media, using a vigorous communications campaign; and

- Serving as a one-stop information resource on US-China trade from everything from state and local trade statistics to success stories.

The US Chamber believes there will be a groundswell of support for this landmark agreement once the public has had a chance to review the details. Although the Administration has taken steps to make many details of the agreement available, we hope that the full text will be released soon. This agreement will sell itself.

WTO Agreement Opens Chinese Markets, Safeguards US Markets

China has some of the most restrictive trade barriers in the world. American companies must overcome high tariff walls, quantitative restrictions, and arbitrary standards and regulations in order to enter the Chinese market. Moreover, most US companies lack trading rights in China and must use a Chinese middleman to import their products. Once inside, there are severe restrictions on the distribution, wholesaling and retailing of US products. After-sales service is also strictly curtailed, making it difficult for American firms to establish relationships with their customers. Despite these barriers, American companies export $18 billion in goods and services each year. Our success stems from the quality of our goods, efficiency of our operations and productivity of our workers.

In stark contrast to the Chinese market, the US market is wide open to imports. US families benefit from increased choices and price competition brought about by Chinese imports. Many US industries also have improved their competitiveness by procuring material from China. The openness of the US market and the restrictions imposed on US exporters means that in 1998 China ran a merchandise trade surplus of $57 billion with the United States -- second only to that of Japan.

By tearing down thousands of Chinese trade barriers, the US-China WTO agreement helps level the playing field between our two countries and gives US companies an opportunity to increase their share of the Chinese market. Unfettered by import restrictions, bureaucratic regulations and other burdensome requirements, US exports to China will likely rise and contribute to a drop in the trade imbalance.

US exporters will not be the sole beneficiaries of the US-China WTO agreement. There is a cascade effect. More business for US exporters means more business for their vendors and suppliers. Thus, even companies with no international sales will be able to attribute some increase in business to the agreement by virtue of their supplier relationship with companies that sell to China.

Because of the comprehensive nature of the agreement, I only have enough time to highlight a few of the many outstanding benefits from the agreement. - Distribution. China restricts the ability of US companies to distribute their goods within the country. Under the agreement, China has agreed to permit US firms to distribute their goods freely -- whether made in China or imported. US companies will also be permitted to engage in retail, wholesale and direct sales, an important concession from the point of view of Amway distributors. They will also have the ability to market their products and provide customer service.

- Trading rights. China will also phase out its requirement that US firms use a Chinese middleman to import and export their products, which has limited US exports.

- Tariffs. Industrial tariffs on US products will fall from an average of 25 percent to 9.4 percent by 2005, making US products more competitive within the Chinese market. For US priority industrial items, these cuts will be even deeper.

- Agriculture. China's agricultural tariffs will be cut in half by 2004. There will be even deeper cuts on US priority products like beef and pork. In addition, barriers to US corn, cotton, wheat, flee, barley, soybeans and other commodities will be eliminated.

Importantly, these concessions are fully enforceable. The agreement provides for specific phase-out periods for full implementation of China's commitments. If Beijing fails to adhere to the terms of the agreement, the United States will have access to its trade remedy laws and the WTO dispute settlement mechanism.



In fact, the agreement contains provisions to protect the US market while China's economy undergoes the restructuring needed to implement the terms of WTO accession. Product-specific safeguards will remain in place for 12 years with respect to China to protect US producers against import surges. Additional protection will be granted for textiles through 2009. US antidumping and countervailing duty laws will continue to apply "non-market economy" methodology -- which takes into account the high level of state participation in the Chinese economy -- for 15 years after China's accession. In addition, China will abolish requirements that US firms transfer technology as a condition for exporting or investing.

The agreement's market-opening provisions are one-sided. In exchange for these concessions, the United States is not required to open its markets wider to Chinese imports. These concessions are the price of admission China must pay to become a WTO member. With the exception of the annual NTR renewal process, the United States in effect already treats China as if it were a WTO member. We must end the annual NTR renewal process and grant China PNTR in order to insure that we receive the benefits of this landmark agreement.

China PNTR Insures US Receives Benefits of US-China WTO Agreement

Once it becomes a WTO member, China will have the right to demand PNTR status from the United States. It is in our interest to grant it. If Congress does not grant PNTR, China's government will not be bound to honor its market-opening commitments to the United States. In this case, American businesses will be forced to stand by helplessly as our competitors in Europe, Japan and elsewhere benefit from China's market-access commitments. A vote against China PNTR thus is not a vote against China. It is a vote against American businesses, workers and farmers.

Beyond meeting our obligations under the WTO, providing China PNTR has other benefits. It allows US companies like Amway to develop relationships within China without the threat of having NTR revoked. Withdrawing China's NTR status would certainly lead to retaliation by the Chinese against the most prevalent US presence in China -- American business interests.

Some critics argue that by granting China PNTR, the Congress will lose leverage over China. They claim that the annual NTR debate is a useful way to prod China into improving its record on human rights and religious tolerance. History does not support this. The living conditions and freedoms of the average Chinese citizen have improved faster during the last 25 years of US-China engagement than during the prior 25 years when no relations existed. Furthermore, withholding PNTR would isolate Chinese officials such as Prime Minister Zhu Rongji who argue for liberalization and an improved relationship with the United States.

The current policy of engagement has also allowed US companies to set up operations in China that establish benchmarks for corporate practice in such areas as personnel management, corporate citizenship, fairness and equal opportunity. Many US Chamber members have made their commitments to ethical business practices explicit through a corporate statement of principles. US investment also has contributed to China's economic growth and the emergence of a middle class that will press for new liberties.

Finally, I would like to point out that granting China PNTR does not deny any Member of Congress the ability to express his or her concerns about China at any time. If China seriously threatened American interests in the region, I am confident that Congress would take swift action unimpeded by PNTR.

Amway's Experience in China

I just returned this week from China, where I met with local Amway distributors and Chinese leaders and with key officials of the People's government.

Permit me to recount for you our experience in China, as doing so will provide a vivid example of improvements in the rule of law and the commercial environment for foreign companies that have already been made in China. Amway is one of the largest direct selling companies in the world. We manufacture more than 400 home and personal care products as well as the Nutrilite line of vitamins and food supplements. Amway only sells products through a network of independent contractors who own and operate their own businesses.

We initiated operations in China as Amway (China) Company, Ltd. - or ACCL - in 1995, and soon developed strong business growth and acceptance within the Chinese public. Amway has invested US $100 million in China, making us one of the largest US investors in China. Our plant was the first chemical facility in China to be given ISO 9000 certification. By providing business opportunities to Chinese citizens, Amway is helping to meet the country's employment and income needs while training people in basic business skills. ACCL consolidated sales reached USS 178 million in 1997 with over half-a- million Chinese distributors.

As Amway began to succeed in China, others tried to emulate our operations and direct selling companies began to proliferate. Although most of these were legitimate operations, several con-artists established operations that included "pyramid" schemes and inventory- loading scams. In April 1998, responding to demands from Chinese citizens who had lost large sums of money in what is called chuan xiao - literally "chain selling" - the Chinese government announced a ban on all forms of direct selling in China.

We were forced to cease operations for two full months. During that time we worked to explain the nature of our business and how it could contribute to economic development in China. Finally, we were permitted to reopen in a manner that restricts our growth potential. We have resumed operations and last year had revenues of just under $60 million.

Although this was a difficult challenge, we came away from it with greater respect for and a better understanding of the Chinese government. The government demonstrated that it would respond to the demands of both its citizens and foreign investors. Notwithstanding the sudden imposition of the ban, the process demonstrated a commitment on the part of Chinese officials to the rule of law.

Under the new agreement, our operations would be protected from sudden change through government decrees. Moreover, the Chinese government has agreed to develop regulations for our industry that are to be based on international standards. This will permit us to resume the use of a dynamic sales method that we believe will enable us to grow for the benefit of all concerned. With the agreement, we hope to exceed our previous sales numbers and that a very significant portion of the sales will come from US products.

Let me stress that point. We cannot prosper unless China prospers. We believe that a market economy will stimulate economic progress in China and that with that progress Amway will soon be exporting significant volumes of product from our facilities in Michigan and California. Thus, this is a win-win agreement. It is good for China and for us -- our company, our employees and our country.

Conclusion

The US Chamber believes that we have an historic opportunity to secure broader and more consistent access to China's markets. The US Chamber hopes that Congress will not wait long after this hearing to begin the debate on China PNTR. China must still complete their WTO negotiations with the European Union, India and Mexico. However, we should not delay our consideration. The US-China WTO agreement contains most of the major components that will be in China's final access protocol. Any additional market-opening measures negotiated by these other countries must be extended to the United States as well. Thus, the final terms of China's accession to the WTO can only be improved over the already impressive US-China agreement.

Thank you, Mr. Chairman. I would be happy to respond to any questions.

END



LOAD-DATE: February 24, 2000




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