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news release
March 22, 2000

For Immediate Release
Contact: Claire H. Peters
(818) 379-7455

CHINA MARKET OPENS FOR U.S. CITRUS

Sherman Oaks, Calif. - (March 22,2000) …Sunkist Growers President Vince Lupinacci hailed the announcement today in Beijing by the Chinese government that it has opened its markets for U.S. citrus fruit. This will be the first time Sunkist and other U.S. citrus marketers will be able to sell their American grown fruit in the huge markets of the People’s Republic of China since 1980 when American citrus was quarantined because of Mediterranean fruit fly infestations.

"We’ve been working the last several years with the U.S. and Chinese governments to overcome obstacles to trade and gain market access," said Lupinacci. "As a result of the tenacity and steadfast hard work of U.S. negotiators from the office of the U.S. Trade Representative and the U.S. Department of Agriculture, we’ve now achieved market access," Lupinacci continued. "We are confident China will, in the next several years, become a significant export market for Sunkist citrus fruit, and for American agriculture."

China’s action to open its markets for U.S. citrus, along with wheat and meat products, should help efforts to gain approval from Congress of permanent normal trade relations (PNTR), a vote likely to take place later this Spring. Sunkist Growers has long supported PNTR for China and China’s membership in the World Trade Organization where it will be subject to the internationally accepted rules of trade.

Under terms of the U.S. China agricultural agreement reached last year, China agreed to dramatically reduce its tariffs from the current 40% to 12% no later than 2004. During the next five years, Sunkist estimates it will ship approximately $500 million in citrus to this new market. "China has all the potential to be a huge market for us as citrus is very popular with Chinese consumers," said Mr. Lupinacci.

Initial shipments of Sunkist fruit will be sent to Shanghai and Beijing markets later this week.

Press Advisory

Friday, March 24, 2000

U.S. Secretary of Agriculture Dan Glickman and Sunkist President Vince Lupinacci will be at the Port of Long Beach Friday morning to see the first load of citrus from the U.S. that will be shipped to China. The media is invited to attend. Details as to when and where will be wired March 23 as soon as they are available.

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