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Copyright 1999 Daily News, L.P.  
Daily News (New York)

July 29, 1999, Thursday

SECTION: Business; Pg. 34

LENGTH: 360 words

HEADLINE: DRUGSTORE.COM DAZZLING DEBUT JUST THE RIGHT RX FOR INVESTORS

BYLINE: BY STAFF AND WIRE REPORTS

BODY:


The first day of trading for Internet pharmacy drugstore.com was just what the doctor ordered: a surge in its price and evidence that dot-com hysteria is still strong.

The stock, initially priced at $ 18 a share, soared as high as $ 70 yesterday shortly after opening and ended the day up 179%, or 32 1/4, at $ 50.25.

The company raised $ 90 million in its offering of five million shares. Analysts had expected a strong debut from the company, mostly because of the drug and online heavyweights associated with it Amazon.com is the company's largest stockholder.

"It's great to have [Amazon.com CEO] Jeff Bezos buying shares. It's a huge advantage in building consumer awareness," said Evie Black Dykema, an analyst at Forrester Research.

Billionaire Paul Allen's Vulcan Ventures and venture capitalists Kleiner Perkins Caulfield & Byers also have stakes in drugstore.com.

The online retailer sells health and beauty products and prescription drugs. It also sends E-mail refill reminders and offers detailed information about drugs and health issues.

The company's agreements with drugstore giant Rite Aid and vitamin retailer General Nutrition were also seen as strong positives, some Wall Street analysts said, because they give drugstore.com an increased presence and more credibility.

Most importantly, analysts added, they give it access to pharmacy benefit coverage provided by insurance firms and pharmacy benefit management firms.

But not everyone was convinced.

"It's due to the silly hysteria going on" in online health care, said Vincent Slavin, an analyst at Cantor Fitzgerald. "It's the same old movie, with the same old ending: it will be lower [rather] than higher. I'm not a believer," he added.

Although investors have showed obvious interest, analysts said companies selling pharmaceuticals online will face hefty competition and will have to work out issues like insurance coverage.

The company had sales of $ 4.2 million for the six months ended July 4.

Notes: Graphic not available electronically. GREAT OUT OF THE GATE Chart showing the opening day trading of IPO drugstore.com. See graphics file.

LOAD-DATE: July 29, 1999




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