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Copyright 1999 Plain Dealer Publishing Co.  
The Plain Dealer

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February 25, 1999 Thursday, FINAL / ALL

SECTION: BUSINESS; Pg. 1C

LENGTH: 459 words

HEADLINE: AMAZON TO SELL DRUGS;
BOOKSELLER BUYS 46% OF DRUGSTORE

BYLINE: BLOOMBERG NEWS

DATELINE: SEATTLE

BODY:
Amazon.com, the top online bookseller, said it will enter the rapidly growing market of selling drugs and other health-care products over the Internet by buying 46 percent of closely held Drugstore.com.

Drugstore.com is an Internet start-up headed by former Microsoft Corp. online executive Peter Neupert. The Redmond, Wash., company plans to distribute over-the-counter and prescription drugs and beauty products directly to the home. The companies declined to say how much Amazon paid for the stake. The acquisition could help Amazon.com in its bid to transform itself from an online merchant of books, video and software into a major retailer. Amazon.com raised $1.25 billion through the sale of convertible notes last month, saying it would use the proceeds to expand into new product areas.

"This makes a lot of sense for Amazon," said Morton Cohen, who manages about $70 million for Clarion Capital Corp. "Pharmaceuticals look like a natural for the Internet. Who wants to run to the drugstore?"

Drugstore.com will let customers mail in new prescriptions, have existing ones transferred from other pharmacies or have their doctors call them in to a toll-free number, 1-800-drugstore. Amazon's customers can reach Drugstore's Web site by clicking on a button that will be on the bookseller's home page.

Amazon shares fell $4.25 to $110.94, along with a decline in the broader stock market. Earlier in the day they rose as high as $122.19 after the companies disclosed the investment.

The Drugstore.com startup is among a group of new Internet companies that hope to change the way medicine is practiced by linking patients, physicians, drug retailers and hospitals through the Internet.

Health care has emerged as one of the hottest new areas among Internet companies in recent months. Healtheon Corp., a company that processes health-care transactions over the Internet, almost quadrupled on Feb. 11, its first day of trading after an initial stock sale.

Drugstore.com estimates that the online market for drugs, vitamins and health and beauty products is worth $150 billion annually. It plans to begin selling merchandise tomorrow and will offer everything found in a typical drugstore, as well as health information.

Amazon said it will have a link to Drugstore.com on its home page starting today. The partnership with Amazon.com is a huge boost for closely held Drugstore.com, which has yet to start selling products over the Internet.

Drug Emporium Inc. of Powell, Ohio, claims title as operator of the first online drugstore, drugemporium.com, which opened 18 months ago. It sells more than 20,000 items on the site and is licensed to fill prescriptions in 49 states. A registered pharmacist is available to answer questions.

LOAD-DATE: February 26, 1999




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