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TechStrategy™

Report: December 1999




Sizing Healthcare eCommerce

Elizabeth W. Boehm
Healthcare Internet commerce is poised to explode in the US, reaching $370 billion by 2004. To get there, firms will organize around a healthcare eBusiness network that serves consumers, providers, distribution chains, and payers.
by Elizabeth W. Boehm with Eric G. Brown, Victoria M. Chiou, Sara E. Aurentz, Stephanie Smith
 
INTERVIEWS
Retail health sites expect nearly fifty-fold growth by 2002.
Global 2,500 healthcare companies see 32% of revenue coming over the Internet during the next three years.

ANALYSIS
Consumer health eCommerce will grow to $22 billion.
Business trade soars to $348 billion by 2004.

ACTION
Online pharmacies must push technology to doctors.
Hospital procurement departments must circumvent IT.

WHAT IT MEANS
National health expenditure will exceed HCFA projections.
Patients will turn to Internet sources for second opinions.

 
FIGURES & DATA
Figure 1. Online Health Retailers Expand Into New Product Categories
Figure 2. Healthcare's Internet Revenues Soar
Figure 3. Health Dollars Flow Online
Figure 4. Healthcare eCommerce Reaches $370 Billion By 2004
Figure 5. Prescription Drugs Dominate US Online Health Retail
Figure 6. Internet Claims Dominate Online Business Trade
Figure 7. Doctors' Offices Lead The Internet Claims Charge
Figure 8. The Healthcare eBusiness Network Emerges

   
RELATED MATERIAL 
Companies Interviewed For This Report
Related Research

 
GRAPEVINE
eCommerce without borders.
Good ideas . . . a dime a dozen?
Dentists "R" Us.

 
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