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Report: June 2000
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The ePharmacy Opportunity | |
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Over
the next two years, successful online pharmacies will shift from
building infrastructure to providing pharmacy services that help
patients comply with drug therapies -- boosting drug spend by nearly
1% in 2004. |
|
by
Elizabeth W. Boehm with Eric G.
Brown, Victoria M. Chiou | |
Online Rx buyers will double over the next six months.Rx
purchasers are three times as likely as the average Net user to seek
health information at online drugstores.
Rx
sites will use patient compliance programs to add $1.3 billion to their
top lines in 2004.ePharmacies will specialize to boost penetration, then join
forces to master markets.
Online pharmacies must cement ties with big insurers.Rx
sites should link with personal medical-records vendors.
Insurers will fuel the fire with compliance discounts.Pharma firms will seek ePharmacies for phase IV drug
trials.
Figure 1. Online Prescription Purchasing
Ramps Up
Figure 2. Health Content Drives Online
Prescription Purchasing
Figure 3. ePharmacies Will Move From
Fundamentals To Value-Added Services
Figure 4. Today's Online Pharmacies Are
Still Mastering The Fundamentals
Figure 5. Online Compliance Programs Boost
Total Rx Expenditures In 2004
Figure 6. Phase 2: ePharmacies Must Build
Compliance Programs
Figure 7. Three Types Of Online Pharmacies
Emerge By 2002
Consumer Research MethodologyCompanies Interviewed For This ReportRelated Research
Driving electronic scripts with carrots -- and now a stick.Drug regulators' stealth campaign.Women dominate health purchases with one exception -- Rx.One-world pricing for pharmaceuticals?This Report is available to clients of the research
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