Remarks of Craig L. Fuller President
& CEO, National Association of Chain Drug
Stores Before the Canadian Association of Chain
Drug Stores Annual Conference September 25, 2000
Vancouver, Canada
Good afternoon. Before beginning, I want to
express my thanks to Monika Simon (President &
CEO, CACDS) for inviting me to participate in your
annual conference. Even though the health systems
of our two great nations may be different, we have
common bonds in numerous areasundefined including
enhancing the practice of community pharmacy.
This afternoon, I would like to briefly
describe a few key initiatives underway at
NACDSundefined especially those that assess how
people think about pharmacy and
pharmacistsundefined and how that insight is
shaping our advocacy efforts in the federal
arenaundefined as we press the case for a new
government program to provide prescription drug
coverage for needy senior citizens in the US.
In America, we are in the near final hours of
the political seasonundefined albeit with a brief
hiatus as the world watches the phenomenal Olympic
games, which began just a few days after our
Presidential nominating conventions concluded.
And with our Presidential election just 43 days
from nowundefined the issue of politics is leaving
its fingerprint on just about every public policy
issueundefined including health care.
Measuring Perception and Reality
During my years of public service with
President Reagan and Vice President Bushundefined
one of the greatest political lessons I've come to
appreciate over the yearsundefined as the Great
Communicator notedundefined was a simple one.
It was understanding the reality that in order
to change people's perception of something or
someoneundefined you have to first learn what
beliefs people, in fact, hold about that something
or someone.
Accordingly, with so much of what chain
pharmacy in America does affected by state and
federal legislation and regulations, we initiated
an ongoing process this year to explore ways to
better connect with people.
Our objective was to find ways to better
connect with the publicundefined especially those
who can affect our business. Our goal is somewhat
simpleundefined at least on paperundefined
enhancing or creating a positive perception of
community pharmacy.
Over the past few months, we have been working
with a research organization that uses its
top-notch analytical expertise from the political
world and applies it to the world of businesses
represented by associations. The real heart of
their research capability is the use of what is
called "values research".
Values research involves bringing thought
leaders and other individuals into a research site
and conducting very in-depth one-on-one
interviews, frequently taking as long as two
hours. This technique enables you to find out not
only what they think, but why they think that way
about community pharmacy, what they view about
community pharmacy that's important to
themundefined and importantly, how the
attributesundefined they attached to community
pharmacy make them feel personally.
Our research findings were not necessarily
surprising. In fact, we were comforted by that in
many ways, since the research confirmed some of
the things you know or believe about the practice
of community pharmacy.
The key finding of this extensive research was
the conclusion that in community pharmacy, the
pharmacist plays a very special role as one of the
most respected individuals in the entire health
care system.
Determining that, we wanted more questions
answered. §
Why is it the case that people believe the
pharmacist has a special role? §
What makes pharmacy operations personally
relevant to people? §
And, how do we communicate more effectively and
emotionally to a broad cross section of audiences?
We even wanted to know how we could cut through
all the communications clutter and better reach
young people considering pharmacy as a career.
Those surveyed cited as the attribute that was
most important to them was the role of the
pharmacist as one who is effective at: catching
mistakesundefined providing advice and counsel on
taking medicationsundefined working with their
physician and counseling on OTC products. These
are all attributes associated with the fact that
the pharmacist is knowledgeable and accessible to
them.
When probed further, we found with those
interviewed that these attributes were very
important to them because they felt: lives would
be savedundefined there will be no adverse
reactionsundefined medications will be taken
properlyundefined and people will get better.
So, in finding out what people think, we wanted
to know more importantly how those beliefs made
them feel.
We learned that people feel more productive,
they feel confident about their indications, they
feel safeundefinedand as a result, they have less
worry and less stress when they take their
medicines correctlyundefined knowing the
pharmacist is there to rely upon.
Now, many of these feelings are emotional. They
relate to core values most of us share for our
family and ourselves. They also provide us with
peace of mind and a sense of well being.
We also found that all of the attributes
ascribed to the pharmacist can be organized into
three categories:
Protectorundefined they catch mistakes and
fill prescriptions properly
Expertundefined they provide important
information, they're knowledgeable and
Confidantundefined they provide advise,
counsel and often there is a personal, or caring
relationship.
It's also interestingundefined and very
importantundefined to note that when we
interviewed pharmacists, they hold the same
feeling or beliefundefined starting with the
perception of protector, expert and confidant.
They also see themselves as saving lives and
helping peopleundefined all of which makes them
feel good about themselves and justifiably
provides them with the self-esteem they have
earned.
There's a lot more I could share about the
research findings, but there's one last key point
I'd like to make.
While the research clearly shows that the most
important leadership strengths people assign to
pharmacists are "trustworthy", "effective" and
"caring"undefined it is caring that is most unique
to pharmacists. This is a strong and important
leadership quality for all of us to stress as we
work to elevate the overall perception of
pharmacy... both in the US and Canada.
Emotional Plea of Seniors Prescription Needs
in Persuasion
So, armed with this knowledge of the public's
view of our industry, we believe we have a key
tool that will enable NACDSundefined working in
conjunction with our chain members, to launch new
initiatives to promote the value of community
pharmacy and pharmacists and the services they
provide in our health care system.
Our new approach is to persuade by reason and
motivate through emotionundefined actions that
will support community pharmacy.
We are demonstrating the emotional sense of
caring by our commitment to support America's
needy seniors in their struggle to acquire
prescription medication.
Since late last Fall, NACDS has
consistentlyundefined but quietlyundefined worked
hard to promote an awareness and understanding of
the merits of our SenioRx Gold proposal.
Unlike others, we haven't spent millions in
massive ad campaigns. Rather, through effective
chain member involvement supporting the NACDS
staff, NACDS has gained strong and important
support for our plan of a state-based, interim
approach to providing prescription drug coverage
to those most in needundefinedAnd, very
importantly, payment for pharmacy services.
Over the months we have stressed to leaders and
members of both political parties the point that
millions of America's seniors and their families
should not be denied the medications our
pharmaceutical manufacturers have developed that
are the envy of the world.
In the past two weeksundefined elements of our
plan have been incorporated in legislation
introduced in both the US House of Representatives
and the Senate. The debate over these measures
continuesundefined and we're committed to staying
on message.
As I mentioned, what's significant is that this
federal legislation recognizes the value of
pharmacists and pharmacy patient services and
provides a mechanism to pay for them. This is an
important advancement for the profession of
pharmacy as we move from a dispenser of
medications to the role of patient disease therapy
manager.
There's much more I could discuss about our
governmental activities, but there are many other
exciting initiatives underway at NACDS as well.
New Internet Portal Unifies Industry,
Enhances Communications
Trade associations like NACDS and CACDS have as
one of their major purposes fostering
communications and interactions among their
members as well as others who interact with the
membership.
We are near the launching point of a unique new
service linking chain pharmacy and supplier
company business needs to an Internet based NACDS
Trade Gateway.
On January 1 we expect to have a full service
electronic commerce business portalundefinedcalled
ChainDrugStore.net offering a variety of
information-based and driven services.
When it is launched, ChainDrugStore.net
will provide retailers, manufacturers, service
providers, and the media a unique online
resource-a portal that creates and delivers
personalized targeted information that enhances
communication and improves trading partner
relationships.
Among retailers, it is anticipated that users
will primarily consist of senior management,
buyers and category managers, and marketing,
purchasing, merchandising, and
distribution/logistics staff. Among suppliers,
users will include brand managers, key account
executives, and trade marketing and other sales
and marketing executives.
ChainDrugStore.net will primarily focus
on merchandising content-category trends/news, new
product announcements, category reviews, product
safety/recall notices, promotion/deal information,
detailed product information, and FSI/promotion
calendars.
It will also feature general industry content
including chain company and manufacturer profiles,
late-breaking news, sales benchmarking and other
data analysis, consumer insights, and retail
trends by class of trade.
While never intended as a replacement for
face-to-face relationships and communications, the
new ChainDrugStore.net will enhance
personal interaction, as well as provide a
real-time communication tool between retailers and
their supplier partners.
ChainDrugStore.net is actually the
capstone on a series of online services that NACDS
has quietly been developing since January.
The first effort was an electronic
newsletterundefined called
Monday.morning@nacds.orgundefined distributed
weekly to an estimated 10,000 retail and associate
member executives with information about current
government affairs, pharmacy, and industry
developments, and links to current news releases
and abstracts.
Our second initiative was establishment of the
transaction-focused EDI capability through our
Trade Gateway. And NACDS Democracy Direct, now
serving government affairs and pharmacy operations
personnel is the third initiative, providing chain
employees opportunities to participate in
grass-roots advocacy efforts in support of state
and national industry objectives.
Internet Pharmacyundefined Additional
Regulation Not Needed
Another area of increasing growth is the use of
Internet-based pharmacy services. Today, about
two-thirds of our 166 chain members have an
Internet presence, and most provide pharmacy
services ranging from refills to both new and
refill prescriptions.
It's estimated that there are some 10,000
Internet sites today with some form of health
focusundefined and it's a fact that there are a
number of rouge Internet sites that offer
prescription services and drugs. The abuse of the
system by these rouge sites has led some to call
for regulation of Internet pharmacies at the
federal level. This is a step we do not support.
We have been working with the Administration,
the FDA and the Congress in developing an
appropriate approach to protecting consumers from
illegal or rogue pharmacy operators on the
Internet.
The United States has an existing oversight
structure that is quite extensive and generally
has proven effective. We believe that voluntary
approaches, coupled with more aggressive
enforcement of the regulatory mechanisms already
in place and currently available to the FDA,
individual state boards of pharmacy and state
boards of medicine, if more fully utilized, are
adequate to protect consumers without additional
regulation.
In an effort to verify that Internet pharmacy
operators are conforming with state practice
regulations and license requirements, the National
Association of Boards of Pharmacy announced a
voluntary certification program for online
pharmacies. Called VIPPs -- Verified Internet
Pharmacy Practice Site -- the NABP issues the
equivalent of a "Good House Keeping Seal of
Approval" with its VIPPs insignia so that
consumers can identify legitimate online
providers.
Pharmacists Shortage has No Boundaries
Another challenge affecting US pharmacy that
may spill over to Canada is the current and
growing shortage of pharmacists,
Recently, NACDS announced its projections for
prescription sales and volume for the year 2000.
We expect that by year-end, total retail
prescription drug sales will reach a record $143.5
billionundefined up 18% over 1999undefined and
that we will have a 5.5 percent increase in the
number of prescriptions dispensed in the retail
pharmacy marketplace.
Chain community pharmacies will account for
over 63 percent of these sales and will exceed
$90.8 billion, up 17.8 percent from $77.1 billion
in sales in 1999.
Additionally, sales of over-the-counter
medications in community pharmacies are expected
to reach $33.2 billion in 2000, an increase of 3.8
percent over last year, and OTC sales in chain
pharmacies this year are expected to exceed $31.5
billion, or 95 percent of OTC retail sales in
stores with pharmacies.
We also announced a projected 3.15 billion
prescriptions by year-end, and that chain
pharmacies are expected to dispense 2 billion.
Looking to the future, NACDS projects that
continuing growth in prescription volume will lead
to approximately four billion prescriptions being
dispensed in 2004 by retail pharmacies.
It's clear that in the US, the chain pharmacy
industry is very vibrant and continues to fill a
key role in our healthcare system as an easily
accessible source of high quality healthcare
services and products.
Coupled with the continuing growth in
prescriptionsundefined from 3 billion this year to
4 billion by 2004, we will experience only a 4%
increase in available pharmacists supply.
Within the US chain pharmacy industry, we
currently have over 7,000 vacancies. And
independent as well as hospital practice settings
also are experiencing shortages.
On numerous fronts NACDS is working with chain
members and others to help expand existing
pharmacy schools and class enrollmentsundefined as
well as helping in efforts to open new pharmacy
schools.
Just last week I participated in the dedication
ceremonies for our country's 82nd pharmacy
schoolundefined at the University of
Massachusetts. This school is significant in that
its curriculum has a major emphasis on the
community pharmacy practice setting.
Much of what NACDS is doing in the area of
pharmacy education and the pharmacist shortage is
though the new Institute for the Advancement of
Community Pharmacy.
IACP Provides Mechanism to Advance Community
Pharmacy
Through an initial funding grant of $27.5
million from Knoll Pharmaceuticals, NACDS and our
partners in independent pharmacyundefined the
National Community Pharmacists
Associationundefined as directors of the
Instituteundefined are funding educational
initiatives, research projects, and programs to
enhance the community pharmacy practice in the
U.S.
This year, in its first cycle IACP has awarded
76 grants with multi-year funding totaling $6.76
million. Programs receiving funding include:
activities to increase the number of pharmacy
school graduates; §
efforts to maintain a strong applicant pool
for pharmacy schools and to build awareness among
high school and junior college students of
professional opportunities in community pharmacy
practice; §
accreditation of pharmacists in management of
disease; §
community pharmacy residencies; §
public education efforts on the role of the
pharmacist; and §
improvement of pharmacy training courses and
seminars. §
Before closing, there's one more subject that
I'd like to address that affects chain pharmacy
both in the United States and Canada.
Earlier, I mentioned our research that
identified the public's high degree of trust in
the pharmacist's ability to safely and accurately
dispense medications.
As front-line healthcare providers, chain
pharmacies and their pharmacists are committed to
the safe dispensing of prescription medications.
Pharmacists provide a major safety net in the
medication dispensing process, and efforts to
standardize procedures can further reduce the
potential for prescribing or dispensing errors.
Correcting Perception with the Realities of
Patient Safety
There is a growing misperception that with
rapidly increased prescription volume leading to
increased pharmacists' workload that there must be
an increase in dispensing errors due to heavier
workload. Existing data do not support this view.
Nevertheless we are facing a perception
problemundefined and one important political role
is that, perception all too often becomes reality
in the minds of today's fast-paced consumer
life-styleundefined coupled with media desire for
the sensational.
It is apparent that in addressing this
perception of growing dispensing errors that we
must find a way to move beyond blameundefined to
work constructivelyundefined and to take a
leadership positionundefined in improving patient
safety.
In the US, the National Patient Safety
Foundation has done a tremendous service to our
country by putting this issue on the national
agenda. It may not always be comfortableundefined
and it goes way beyond being politically correct.
This is truly a public health issueundefined as
well as an issue of public trust and confidence.
We must be in a position to learn from
mistakesundefined not hiding them. We have to
develop and share best practices. Many of you have
developed tremendous quality assurance programs in
your companies are to be commended for them. We
need to look system-wide at patient safety risks.
This involves us all. Manufacturers shouldn't
think their responsibility ends when they put a
biologically "safe" product on a truck leaving
their facilityundefined packaged like every other
one of their products and bearing a brand name
that the marketing department loves, but which
looks like two other product names when
side-by-side on the pharmacy shelf.
No matter where you may situndefined you must
seriously say to yourself, "patient safety begins
with me." It may sound triteundefined it may sound
cuteundefined but what is more important?undefined
what can be more rewarding?undefined what better
symbolizes a profession that serves as protector,
expert and confidantundefined then doing all we
can to improve patient safety.
NACDS is actively developing concepts and
program proposals that could serve as the nucleus
of an industry initiative that that will enhance
patient safety and reinforce public trust in the
pharmacist's dispensing accuracy.
We intend to present our proposal to the NACDS
Board of Directors in December. Most of all, we
need to provide leadership to an industry-wide
effort to improve patient safetyundefined and we
intend to do just that. And I guarantee you, there
will be an opportunity for everyone to get
involved.
We welcome the opportunity to work with CACDS
to share mutual knowledge about systematic ways to
enhance processes to ensure patient safety -
indeed I am very appreciative of the time I've
spent with Monika and CACDS members because I've
learned from every meeting.
Thank you for the opportunity to share
viewpoints with you today. ( September 25, 2000)