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Copyright 1999 The Denver Post Corporation  
The Denver Post

December 27, 1999 Monday 2D EDITION

SECTION: DENVER & THE WEST; Pg. B-10

LENGTH: 948 words

HEADLINE: Will the 'Net strangle Main Street?

BYLINE: By Bob Ewegen,

BODY:
Two key principles of economic policy are, 'If you want more  of something, subsidize it. If you want less of something, tax  it.'

Education is usually a good thing and wise societies thus  subsidize it. A medical researcher who develops a cure for cancer  may well get rich, but her discovery also benefits the taxpayers  who wisely invested in her potential.

Other products - most notoriously tobacco - are deemed to be  bad things. If increasing the tax on cigarettes results in reduced  sales of that deadly drug, society also benefits from less cancer,  less emphysema, less heart disease and fewer of those yuckiest of  amatory adventures: kissing a smoker.

Most products are neither as obviously good as education nor  as blatantly evil as tobacco. Thus, in most cases, the goal of  responsible tax policy is to maintain a level playing field  between competing manufacturers and retailers.

No one except General Motors stockholders would support applying  a 7 percent sales tax on Fords but exempting Chevrolets from that  levy. Society is best served by letting rival carmakers compete on  true economic merit: price, quality, service and their ability to  recruit washed-up jocks to serve as their pitchmen.    Yet,  incredibly, the federal government does impose just such a  discriminatory tax policy on local retailers in Colorado - and  every other state that levies sales and use taxes - by forbidding  the states from collecting such taxes from their Internet competitors.

The Internet tax dodge is big and getting bigger. Unless  Congress lets the states plug that loophole, the 'Net will deal a  staggering blow to Main Street America. Internet sales totaled $ 5  billion last year but are expected to tally $ 20 billion this year.  Next year they are predicted to reach $ 50 billion and guesstimates  are that Internet sales could exceed $ 1 trillion annually within a  decade.

What's wrong with this tax dodge? Well, let's consider a tale  of two computers.

I'm very fond of the Office Depot at East Colfax Avenue and  Pearl Street and recently bought a new Hewlett Packard system  there for about $ 1,000.

In addition, of course, I paid sales taxes totaling $ 73: $ 30  to the state, $ 35 to Denver, $ 6 to the Regional Transportation  District, and $ 1 each to the cultural facilities district and the  stadium district.

By ordering the same computer system at the same price on the  Internet, I could have cheated the government out of that $ 73. But  if I buy that computer from, say, Texas, I cheat my community as  well.

Office Depot provides a lot of jobs for my friends and neighbors  in Denver. Those employees are active in my community - they go to  the PTA, join the Lions Club, help fix up my neighborhood. If we  ship their jobs to Texas by the Internet, we're also losing the  contributions these good corporate citizens make to our community.

Let me specify that I am not against Internet sales as such -  if they occur in a fair competitive environment. If 'Net-based  businesses really do a better job on the quality-value-service  standards, they deserve to thrive. But it's insane to saddle the  businesses that support our local communities with this  discriminatory tax burden.

The Internet Tax Dodge Lobby in Washington counters the plea for  a level playing field with one outdated argument and two lies.

The outdated argument is that the Internet is an infant  enterprise that needs special tax breaks to survive. That may have  been true once but does anyone think that Microsoft, America  Online and Amazon.com can't compete today? If these giants truly  can't stand up to fair competition, let them go the way of the  dinosaurs.

On to lie No. 1: The tax dodge granted Internet companies is  offset by the fact that they have to charge customers for  shipping.

So what? Shipping charges, unlike discriminatory taxes, are a  legitimate cost of doing business. You better believe Office Depot  had to pay freight charges to get my Hewlett Packard to its Colfax  store. It simply included such charges in the retail price of its  products. Internet companies generally choose to bill customers  separately for shipping and handling, which allows them to post an  artificially low price. That's their privilege but it's no excuse  for letting the government tilt the economic playing field against  local retailers with a discriminatory tax policy.

Lie No. 2: It's too complex for Internet retailers to keep  track of the thousands of different sales taxes across the nation.

The fact is that modern software makes that an easy task for  these computer-savvy businesses. Still, this lie has enough  political force that the best compromise would be for each state  to set a single, uniform, sales tax for Internet purchases. In  Colorado, I'd pick 6 percent - lower than that charged in most  municipalities but higher than most unincorporated areas. Those  taxes would be sent to the state by Internet retailers. The state  would split the take with local governments.

That wouldn't make the playing field perfectly fair - I'd  still save 1.3 percent by buying through the 'Net rather than in  Denver. But 6 percent would make the playing field level enough to  let government work - and take a giant step toward shoring up the  vitality of the local businesses that contribute so much to our  community.

Bob Ewegen (bewegen@denverpost.com) is deputy editorial page  editor of The Post. He has written on state and local government  since 1963.

LOAD-DATE: December 28, 1999




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