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Copyright 2000 Denver Publishing Company  
DENVER ROCKY MOUNTAIN NEWS

February 13, 2000, Sunday

SECTION: Local; Ed. Final; Pg. 43A

LENGTH: 313 words

HEADLINE: E-BROWSERS FRUSTRATE RETAILERS

BYLINE: By Kevin McCullen, News Staff Writer

BODY:
Every day, Paul Kitzmiller sees an e-shopper drop into Mike's Camera in Boulder to inspect a camera.

''They'll come in with a printout of a Web page and ask if you can match that price,'' said Kitzmiller, a sales associate at the Boulder store. ''They'll tell you how much they can save if they buy it off the Internet.''

Retailers at electronics or computer stores tell similar e-tales these days, as more and more people buy goods through the Internet. Some local store owners and employees now regularly encounter customers who come in to make an in-person inspection of merchandise, then exit the store to buy the item online.

''I have frustration with someone who goes into four or five places, maybe even takes an item home to try it out, and then brings it back and turns around and buys it off the Internet to save on sales taxes,'' said Rich Wobbekind, director of the Business Research Division at the University of Colorado's Business School. ''You see it going on more and more all the time.''

There are no estimates on what e-commerce may cost local businesses. Kitzmiller said he estimates he sees an average of four customers daily who are intent on buying online.

''It's still not that bad. A lot of people still want to buy from us because they appreciate our serv-ice,'' he said.

Wolf's Camera in downtown Denver occasionally sees an e-buyer who comes into the store for an inspection before going home to make an online purchase, said Todd Sigaty, a district manager.

''It's not frequent. Our customer base is concerned with the best service and with the knowledge of how to use a camera,'' he said.

The service aspect of a sale is the one advantage local merchants say they still enjoy over e-companies. And in the case of cameras, some e-buyers can find themselves stuck without a local outlet if their camera needs repairs.





NOTES:
Mile High Suburbs Page

LOAD-DATE: February 16, 2000




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