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Copyright 1999 St. Louis Post-Dispatch, Inc.  
St. Louis Post-Dispatch

October 16, 1999, Saturday, FIVE STAR LIFT EDITION

SECTION: BUSINESS, Pg. 9

LENGTH: 1377 words

HEADLINE: TIPSHEET

BYLINE: Bloomberg News; Al Stamborski

BODY:

 
Martha Stewart, WWF launch IPOs on Monday

The sweaty hunks of the World Wrestling Federation and Martha Stewart, the doyenne of refined living, will step into the same ring when they take their companies public on Monday.

Martha Stewart, plans to raise $ 100.8 million by selling 15 percent of her company, which publishes magazines and books on style, entertaining and gardening, and airs a television program and web site.

A different kind of entertainment comes from the World Wrestling Federation, whose offerings include glistening-domed stars such as Stone Cold Steve Austin as well as magazines and a television show, "Raw is War."

New York-based Martha Stewart Living plans to sell 7.2 million shares (ticker symbol MSO on the New York Stock Exchange) at $ 13 to $ 15 each. The transaction will give the company a market value of $ 679.4 million, and Martha Stewart, who will retain the majority of the shares, a paper windfall of about $ 477.8 million.

World Wrestling Federation, based in Stamford, Conn., plans to sell 10 million shares at $ 14 to $ 16 each, raising $ 150 million. The sale of the 15 percent stake will give the company a market value of $ 1 billion. The stock ticker will be WWFE on the Nasdaq Stock Market.
 
- Bloomberg News
 
Web site lets you give gifts of dinner for two

Want to give a business associate a gift certificate to Giovanni's without making a trek to The Hill?

A new Internet service, Dinners for Two, is playing the middleman for a small roster of high-end restaurants from California to Florida.

For a processing fee of $ 7.50, customers can have a dining certificate sent to someone who is celebrating a special occasion or has performed a valuable service.

The certificates are available in denominations of $ 50, $ 75 or $ 100. They must be ordered online at www.dinnersfortwo.com.

Dinners for Two currently has 14 cities covered. It is shooting for a collection of 100 restaurants nationwide.
 
Olin Brass develops alloy for new Golden Dollar

The people at Olin Brass in East Alton have made the people at the U.S. Mint very happy. Olin researchers have come up with a hard-to-make alloy for the Golden Dollar coin, which will make its debut early next year.

Industry observers say the Mint thought it would be relatively easy to come up with an alloy that would match the electronic "signature" of the Susan B. Anthony dollar coin. Such a matchup would mean that the millions of vending machines in this country wouldn't have to go through expensive retrofitting to accept the new coin. But the mix of metals in the new coin would have to differ because the coin has to be golden in color, according to Congress. No one wanted another silver-colored dollar coin like the Susan B. Anthony, which most people confused with a quarter.

The Mint missed several deadlines for announcing the new alloy because none of the companies that usually do such work for it could come up with the right formula. Olin Brass, a longtime supplier of metals for the Mint, came up with the winning recipe this summer. Apparently, the "secret ingredient" for the alloy was manganese, which was added to copper, zinc and nickel.
 
- Al Stamborski
 
Looking for a hot stock? Don't look in spotlight

Pssst. Want an investment tip? Look at the Spotlight Stock of the week on this page and stay as far away from it as you can.

If you'd bought 100 shares of the featured stock each week after reading this page, you'd be down 11 percent by now. Tipsheet didn't go to the trouble of calculating an annualized return, but this feature is less than 6 months old, so it's not a pretty picture.

These results may show the pitfalls of buying something just when everybody's talking about it.  A closer look at the numbers reveals that four stocks are up since we put them in the spotlight, while 19 are down.

The biggest gainer is MEMC Electronic Materials, up 47 percent since we mentioned it on May 16; the biggest loser is Laser Vision Centers, down 66 percent since July 25.

Part of the problem is that it's been a tough time for St. Louis stocks, most of which are in the small- or mid-cap sectors of the market. The Bloomberg St. Louis Index of 67 local stocks is down 3 percent so far this year.

Our spotlight feature is simply intended to call your attention to a local stock that's been in the news. It's not meant to be an investment recommendation, pro or con.
 
===
 
SPOTLIGHT STOCK
 
May Department Stores Co. (NYSE: MAY)

May's stock hit a 52-week low Friday after the company announced the acquisition of the Zions stores in Utah and Idaho. The shares are down 11 percent so far this year. Analysts are lukewarm about the company's prospects; Bloomberg finds six "buy" and 10 "hold" recommendations.
 
===
 
ON THE AIR
 
Tuesday's TV
 
KETC

Nightly Business Report: Tuesday, Wednesday and Thursday. Investor's Business Daily "Net Investing 2.0" reported by Pete Barlas, 10 p.m.
 
Weekdays TV
 
CNBC

Squawk Box: An unscripted fast-paced pregame financial news program, Squawk Box helps viewers get a jump on the business day by taking them live inside the trading rooms of major investment banks and onto the floor of the New York Stock Exchange, 6 a.m.
 
Friday's TV
 
CNNfn

If you like talking about stocks, and who doesn't, then tune in to CNNfn every Friday at noon when a featured expert will answer your questions about what's hot and what's not. It's your chance to get some street-wise advice about your portfolio and maybe some tips about where you should be looking for value in today's topsy-turvy markets. Noon.
 
Thursday's Radio
 
KWMU-FM
 
Talk of the Nation: Melinda Penkava, 1 p.m.
 
===
 
ON THE WEB
 
Today

6:30 p.m.: "Labor Express" is a show dedicated to organized labor. Go to http://www.freespeech.org/express/
 
Monday

11 a.m.: "Job Searching Chat" lets you chat with other job seekers about what works and what doesn't on the way to getting hired. Go to http://jobsearch.about.com/mpchat.htm

Noon: "Flex Workers Round Table" is a place where flex workers can talk about challenges and benefits. Go to http://community.monster.com/
 
Tuesday

10 a.m.: "Interview Tips" is a show about just that - tips for interviewing. Go to http://community.monster.com/

11:30 p.m.: "Negotiating a Good Package" centers on how you can negotiate a package with your future employer that benefits both you and your new company. Go to http://community.monster.com/

1 p.m.: "Careers" centers on ways to choosing, changing and finding your career path. Go to http://community.monster.com/
 
Friday

8 p.m.: "Work at Home Ideas," a discussion of the pros and cons of working at home. Go to http://www.parentsplace.com/ppchat/weekly/
 
Source: www.yahoo.com, keywords "Net Events" and "Jobs"
 
===
 
Site of the week:

The Silicon Investor has been in operation since 1995 as a financial discussion site. On Silicon Investor's message boards, users can discuss stocks with some of the top financial minds. The site also offers a comprehensive charting service and stock research resources. In addition to the latest financial news and market information, The Silicon Investor allows users to track fast moving companies, expected stock splits, and bond market data.
 
http://www.siliconinvestor.com/
 
This week on postnet.com:

Sunday's business section will feature a story on Ozark Air Lines' making a comeback to Missouri's skies, flying between Columbia, Mo., Chicago and Dallas. Are you willing to drive two hours to help get Ozark back off the ground? Let us know your thoughts at www.postnet.com/business - Or discuss the new Ozark Air Lines in postnet.com's Current Affairs forum at www.postnet.com/currentaffairs
 
Last week:

Should retail sales on the Internet be taxed by local, state or federal government? Of the 96 people responding through Thursday to last week's postnet.com poll, 68 (71 percent) do not want Internet sales taxed. Ten respondents (10 percent) think only state taxes should be charged on Internet sales, but nine readers (9 percent) think all three government entities should receive sales tax.

GRAPHIC: PHOTO, GRAPHIC (1) Color Photo headshot - Martha Stewart, Refined living
(2) Color Photo headshot - Stone Cold Steve Austin, WWF hero
(3) Color Photo - The 2000 Sacagawea coin features the Lemhi Shoshone girl who traveled with Lewis and Clark from the plains to the Pacific Ocean and back in 1804-06. (obverse of the coin)

(4) Color Graphic/chart - SPOTLIGHT STOCK
May Department Stores Co. (NYSE: MAY)
(Line graph from Fri. 10/8 through Fri. 10/15)
Friday close: $ 35 1/2

LOAD-DATE: October 16, 1999




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