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The DMA's Law of Direct and Interactive
Marketing Seminar
Presented by The Direct Marketing Association, the leader in
professional direct and interactived marketing, this seminar will
get you up to speed on the legal issues you need to know to protect
your organization.
It's knowledge that's vital to operating in today's tough
environment when the slightest misrepresentation, misstated offer,
or failure to comply with any of a host of regulations pertaining to
direct marketing could negatively impact your business.
You'll address the legal aspects of telephone marketing,
sweepstakes, privacy, dry testing, lists, the Internet and so much
more ... it's information you can't leave to your attorney alone. In
fact, we recommend you attend with your attorney.
- The 30-Day Rule and how the amendments affect you
- How to protect your most valuable assets under the laws of
copyrights, trademarks, and trade secrets
- Learn to satisfy the legal requirements of sweepstakes
promotions
- The Telephone Consumer Protection Act, the Telemarketing Sales
Rule and more
- When to use the negative option rule
- How to "dry test" within the law
- An analysis of the impact of Quill and understanding
nexus
Who Should Attend
Those who can benefit from a better understanding of the legal
framework crucial to successful direct marketing should attend
including small business owners, general managers, presidents, CEOs,
CFOs, marketing VPs and senior level management. It will be of
special value to direct marketers in ad agencies, pubic relations,
customer service, consumer affairs and government affairs.
Free Bonus
Attend and you'll take home trainer and legal expert Robert
Sherman's quarterly newsletter with current developments on the law
and how it impacts direct marketers
Seminar Leaders
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Robert L. Sherman,
Esq.
Partner at Paul, Hastings, Janofsky &
Walker
Bob Sherman has an extensive background in
direct marketing law, having specialized in that area for over
25 years. In addition to being counsel to The DMA, he
represents numerous direct marketing organizations, large and
small. He specializes in intellectual property law, with an
emphasis on litigation matters involving trademarks,
copyrights, unfair competition, and false advertising, as well
as all aspects of direct marketing, advertising, and promotion
law. Mr. Sherman is an accomplished instructor and teaches the
graduate course in Direct Marketing Law and Ethics to
candidates for the master's degree in direct marketing at
Northwestern University's Medill School of Journalism and
Advertising. |
Course
Outlines
- Mail or telephone Order Merchandise Rule: Gain an
understanding of all phases of the 30-Day Rule including how
the amendments may affect you.
- Intellectual Property: How to protect your most valuable
assets under the laws of copyright, trademarks, and trade
secrets.
- Sweepstakes: Learn to satisfy the legal requirements of
this valuable promotion tool without running afoul of the
lottery laws.
- Advertising compliance: Review of the Federal Trade
Commission's guidelines on bait advertising, comparative
pricing, use of endorsements and testimonials, use of the
word "free," advertising of warranties, environmental
claims, and more.
- Privacy: Develop an appreciation of this highly
important subject; what are the threats, legal implications,
marketers' rights, and what should be done by responsible
industry members, including compliance with The DMA Privacy
Promise.
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Squeeze more out of your testing budget
Sharpen decision-making with market research
- Telephone Marketing: Become familiar with the Telephone
Consumer Protection Act, the Telemarketing Sales Rule,
restrictions on taping, monitoring, and related topics.
- Negative Option Rule: Find out when this form of selling
may be used and how to comply with the technical
requirements of the Rule.
- Dry Testing: Learn how to use this valuable tool, what
limitations are placed on a marketer, and how to satisfy
legal requirements.
- Lists: Establish helpful list practices and learn the
importance of the legal relationships of parties to a list
transaction, as well as how to protect this valuable asset.
- INTERNET: Learn how to protect and avoid infringing
intellectual property rights; privacy on the internet;
marketing to children.
- Sales Tax: An analysis of the impact of Quill and
understanding nexus.
- Industry Self-Regulation: This valuable process, when
properly employed, is not only a consumer benefit, but also
is a contributor to the bottom line. Learn how to take
advantage of this opportunity.
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Dates,
Locations, Hotel Information
| May 10, 2001 |
Chicago, IL |
The Palmer House Hilton |
| June 19, 2001 |
Washington, DC |
Hilton Washington and
Towers |
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DMA Members: $995 |
Non-Members:
$1,195 |
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A limited number of rooms at the hotels are available at a
special rate until one month before the seminar. If you attend
a session at The DMA Seminar Center, contact the Algonquin at
212.840.6800. Mention you are attending a DMA seminar when you
call. |
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The
DMA Guarantee
YOUR SATISFACTION IS GUARANTEED
Your Money Back—If you are not 100% satisfied, we will refund
your registration fee in full. We can afford to make this offer
because we know this seminar is going to meet — or exceed — your
expectations. It’s part of our commitment to provide you with the
highest quality education and training.
Anne A. Schaeffer, Vice President DMA Professional Development
& Training
Save Time and Cut Costs with In-House Training
You can have this or any other DMA seminar presented for your
organization. This option allows you to tailor the presentation to
your specific needs, while insuring confidentiality and
substantially saving in travel time and per person costs. For
further information, please call our In-House Training Coordinator
at 212.768.7277 or e-mail to inhousetraining@the-dma.org.
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Association | Privacy Statement |
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