|Federal Communications Commission
445 12th Street, S.W.
Washington, D.C. 20554
|News media information 202 /
This is an unofficial announcement of Commission action. Release of the full text of a Commission order constitutes official action. See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974).
FCC INITIATES PROCEEDING TO REVIEW
|WASHINGTON -, The FCC today initiated
a proceeding arising from its commitment in the FCC's June 2000 Biennial
Review Report to review its rule barring common ownership of a broadcast
station and daily newspaper in the same market, and to consider whether or
to what extent the rule should be revised.
In a Notice of Proposed Rulemaking (NPRM) unanimously approved today, the Commission posed a series of wide ranging questions to collect empirical data which will establish the foundation upon which the Commission will then analyze the rule. The NPRM takes note of the significant changes in the number and kinds of media outlets since the rule was adopted twenty five years ago, and asked for comment on the relevance of these changes. The Commission said it would examine the newspaper/broadcast cross ownership policies in the context of these changes in the local media marketplace.
Further comment is sought on how the changes in the local media marketplace impact the Commission's long standing goals of diversity and competition, and whether or not these changes should impact the newspaper/broadcast cross ownership rule and waiver policies.
The NPRM noted specifically that there are approximately forty grandfathered newspaper/broadcast combinations in existence today, and the FCC has granted 4 permanent waivers of the cross-ownership rule since 1975. It urged commenters to provide specific information about the effects these combinations have had in these markets and detail the public interest benefits or harms these combinations have produced. The Commission said this information could provide concrete data on how the marketplace may be affected by changes to the newspaper/broadcast cross-ownership rule.
The Commission voted to consider revisions to this rule, and to initiate an NPRM proceeding, when it adopted the June 2000 Biennial Review Report on broadcast ownership rules. Section 202(h) of the Telecommunications Act of 1996 specifically directs the FCC to review its broadcast ownership rules every two years, to determine whether any of these rules "are necessary in the public interest as the result of competition, and to repeal or modify any regulation it determines to be no longer in the public interest."
The NPRM asked for comments on a wide variety of options including retention of the rule in its current form, modifying geographic coverage areas, modifying media covered by the rule, applying a market concentration or market voice count test, and eliminating the rule completely.
Additional questions the Commission asked for comment on include:
* whether the rule continues to be necessary to protect a diversity of viewpoints;
* what impact new media outlets, including the Internet, have on the sources consumers use for local news and information;
* what effect media ownership diversity has on viewpoint diversity in a market, and whether commercial incentives would be sufficient to protect the public's access to a variety of viewpoints from commonly owned media;
*what impact the rule has on advertising in a market, and whether advertising in one medium is a substitute for advertising on another medium in a market;
* whether the relevant geographic market should be changed or kept the same for purposes of applying the newspaper/broadcast cross-ownership rule;
* what public benefits accrue from efficiencies and synergies of joint operation of a broadcast station and a newspaper, and whether there is a difference in efficiencies between combining a newspaper and radio station as compared to combining a newspaper and TV station;
* what impact the U.S. Court of Appeals, D.C. Circuit, decision in the Time Warner case striking down two cable television ownership rules has on analysis of this rule;
* whether the Commission should add a "market concentration" standard under which combinations between newspapers and broadcast stations might be permitted so long as their combined or individual market shares do not exceed a certain level;
* whether the FCC should add a "voice count" standard, such as the one applied in the radio/TV cross-ownership rule, to permit combinations so long as a certain number of independently- owned media "voices" would remain in the market post-merger;
* whether the FCC should adopt a structural separations approach which would permit broadcast/newspaper combinations subject to certain distinct management and reporting structures to preserve editorial independence between the commonly-owned media;
The Commission also asked whether, in view of the change of license terms from 3 to 8 years, it should modify its current policy that allows a broadcast station licensee to retain a newspaper it subsequently acquires in its community until the station's next license renewal date.
Action by the Commission September 13, 2001, by Notice of Proposed Rulemaking (FCC No. 01-262). Chairman Powell, Commissioners Abernathy, Copps, and Martin, with Commissioner Copps issuing a separate statement.
MM Docket No. 01-235