U.S. Steel Industry: What the Future Holds
Economic Strategy Institute (ESI)
Steel Trade Panel National Press Club, Holeman
Lounge 2:00-4:00 pm, May 24, 2001 Washington
DC
prepared by Barry D. Solarz Vice
President, Tax and Trade 202/452-7139, bsolarz@steel.org
I. Introduction
First, I'd like to thank ESI for the release
today of an important new study on cross-border
steel cartels. The North American members of the
American Iron and Steel Institute (AISI) view this
issue as a serious, continuing problem in
world steel trade, and hope this latest study will
shed additional light on the substantial adverse
impacts of private anticompetitive practices in
steel.
But since we're on the subject of important new
information, I've a question for the audience: how
many of you have not made up your mind on
the steel trade issue? Be honest. A show of
hands.
My guess is that almost everyone has
made up their mind, and I don't think many views
will change due to today's discussion. That's
because just about everything that can be said
about the steel trade issue has been said. Our
government has heard from all the key players. It
has a good understanding of all major points of
view. And, Florie, correct me if I'm wrong, but I
also believe that the Administration probably
needs only a short additional period of "quiet
time" to reflect further on the issue (perhaps
measured only in days) before it comes to a
decision.
But, whether any positions get changed today or
not, ESI is asking us to address two very
important questions - (1) can the U.S. steel
industry survive long-term? and (2) what needs to
be done to ensure the long-term health of the
domestic steel industry? The good news, I suggest,
is that almost everyone does agree that
it's critical to preserve a viable, competitive
U.S. steel industry long-term and it's in the
national interest to do so -- even if we don't all
agree on how to get there. So with that, let the
debate begin … once again.
II. We Have a National Steel Emergency
Today; Can the U.S. Steel Industry Survive
Long-Term?
So, can the U.S. steel industry survive
long-term? I say, despite our current national
steel emergency, we can and will. But the real
issue is: will our industry prosper and grow
long-term, or will we shrink into a mere shadow of
our former self? And here, the answer is: it all
depends, and it'll depend in large part on U.S.
trade policy.
There's certainly every reason for the U.S.
steel industry to survive long-term because -- I
think we can all agree on this -- steel itself is
an amazing material. It provides the best
comparative value vs. competing materials in terms
of performance and price, and is getting better
all the time in terms of continuous improvement in
strength-to-weight ratio, coatings, surface,
forming, ductility and corrosion resistance.
A few examples: new high performance steels are
now being used in 30 states and have enabled steel
to make significant inroads in the bridge market;
over 50% of the automotive steels today were not
even made 7-8 years ago; aggressive campaigns have
been launched to increase dramatically steel's
market share in the residential framing,
residential roofing, commercial framing and
utility pole markets; U.S. steel prices, adjusted
for inflation, are today 33% lower than they were
in 1982; and since 1991, thanks in part to AISI
market development efforts, U.S. finished steel
consumption has risen by 53% (from 86 to 132
million net tons).
Thus, there's compelling evidence that steel
(as a material) has a very bright future indeed.
The only question is… where is it going to be
made?
And that gets us back to this issue of
survival. We're at a crossroads in our industry.
We are in a national steel emergency, and I think
most of you know its general outlines. I don't
have time to detail all the damage. But…
- We've had an unprecedented three-year import
surge from 1998- 2000 (41.5 MT à 35 MTà 38MT) --
the three highest years in history.
- As Bill Klinefelter will tell you, over
23,000 steel workers have lost their jobs since
January 1998.
- Steel customs values are at a 20-year low,
and published U.S. prices in April of hot and
cold-rolled sheet were down 32% and 25%,
respectively, since May of last year.
- Domestic steel shipments are down 14% in the
first three months of this year compared to the
same period last year (and automotive productive
is down 19% in the 1st quarter).
- Steel capacity utilization is only 80% for
the year to date, which is a huge cost penalty.
- Steel stock prices, in spite of the recent
up-tick, remain decimated; our industry's total
market cap (around $10 billion) is less than
many individual companies in other sectors; and
most steel companies have no access to capital
markets at all.
- Surging energy prices (especially gas) have
added another $25-30 per ton to overall costs,
and have created a severe "cost-price squeeze."
- An over-valued U.S. dollar has further
distorted our cost competitiveness -- and
further obscured the significant positive
restructuring our industry has accomplished
since 1980.
- The vast majority of U.S. and North American
steel companies had large losses in the 1st
quarter of 2001; no integrated producer made
money; the few exceptions saw sharply reduced
profits; and the 2nd quarter is expected to be
as bad or worse.
- So far, 20 North American steel companies
have filed for bankruptcy since December 1997
(18 in the U.S.)… 21% of total U.S. steel
capacity is in Chapter 11, and more bankruptcies
are possible.
- The bottom line?
- While unfair and disruptive imports are not
the sole cause of current problems -- I've cited
the effects of slowing demand, higher energy
prices and an over-valued dollar -- the crisis
itself and its main cause, contrary to
what our trade opponents claim, is not home
grown.
- The root cause lies offshore - it is
massive world steel overcapacity (as much as 275
million metric tons)… in many cases funded and
sustained by governments through a variety of
subsidies, closed markets, cartels and other
private anticompetitive behavior.
- The Commerce Department's July 2000 Global
Steel Trade report provides an excellent
explanation on how world steel overcapacity and
foreign steel trade and market-distorting
practices have turned the U.S. into the World's
Steel Dumping Ground.
- Today, notwithstanding lower imports in
recent months, these un-addressed external
imbalances and trade distortions pose a
recurring threat of new surges of dumped
imports, and this is putting the future
viability of our entire industry at risk.
- There should be no doubt: the record
three-year surge of dumped, subsidized and
disruptive imports has played a major
role in causing America's national steel
emergency; it's an industry-wide crisis;
and it's affecting all industry segments.
III. This Should Not Be Happening to
Competitive U.S. Steel Producers
As we've said many times before, these should
have been the best of times for a United States
steel industry which, since 1980, has modernized
and significantly restructured. We've done so by
investing over $60 billion in modernization,
eliminating almost 60 million tons of obsolete
capacity, reducing employment by two-thirds,
nearly tripling labor productivity, adding close
to 20 million tons of new, world class capacity,
dramatically improving product quality and
becoming a world leader in the application of 21st
century steel technology.
Now there are some things firms can control,
and other things they can't, such as the
over-valued dollar and the recent surge in energy
prices, both of which are adversely impacting our
current cost competitiveness.
But regardless of these aberrant factors that
are skewing today's snapshot of U.S. steel
industry competitiveness, no one should doubt
that, at great cost and pain, America's steel
industry has literally re-invented itself since
1980.
Yet, in spite of all this, we have today a
national steel emergency.
IV. U.S. Customers Long-Term Require a
Viable, Competitive Domestic Steel Supplier
Base
Yes, this crisis is hitting both steel
producers and suppliers hard. But we also agree
with Mr. Phelps that it's important to consider
the long-term health of U.S. customers. Domestic
steel producers do understand the need to
keep U.S. steel-using companies competitive
vis-à-vis foreign producers who ship their goods
to the U.S. and other markets. We do support open
export markets for our U.S. customers. And we do
understand the possible short-term attraction of
being able to purchase foreign steel at dumped
prices.
At the same time, it's clear that U.S.
steel-using industries can't depend over the
long-term on "dump and run" foreign suppliers
-- our U.S. customers long-term require a viable
and competitive domestic steel supplier base:
- As world class steel producer Nucor, an AISI
member, has repeatedly stressed -- there is
no competitive steel fabrication and
construction industry anywhere in the world that
relies primarily on imported steel.
- As World Steel Dynamics' Peter Marcus has
noted many times -- for the foreseeable future,
our Great Lakes integrated producers remain
essential to the U.S. auto industry.
- As Caterpillar, which has disagreed with us
on some trade issues, has pointed out -- it
relies on U.S. steel mill products for over 90%
of its domestic steel needs.
- And as U.S. steel service centers have
consistently made clear -- a viable, competitive
domestic steel supplier base is critical, which
is why the Steel Service Center Institute is
urging that the President "immediately announce
as Administration policy that investigations
under Section 201 will be self-initiated…."
- The fact is that, in a world of just-in-time
inventory, the customer rationale for a
viable, competitive domestic steel supplier base
is today stronger than ever.
- Unfortunately, unlike virtually every other
major industrial country in the world, the
United States today can't meet its own steel
needs. And, as record levels of finished steel
imports from offshore -- many of them unfairly
traded -- have siphoned off a big chunk of our
recent growth in steel consumption, we're
becoming more, not less, dependent on
imports. This is not in the national
interest.
- As we wrote recently in response to a flawed
and biased study on the "cost of steel
protection" -- "U.S. steel users are the winners
long-term if the United States has an effective
policy to counter unfair and disruptive imports
and, thus, preserve a healthy domestic steel
supplier base. If this supplier base and
competitive U.S. steel producers are allowed to
be destroyed by unfair and disruptive imports --
and U.S. steel users are then held hostage to
the pricing practices of offshore producers --
the long-term costs to the U.S. economy would be
incalculable."
V. What Needs to be Done to Ensure the
U.S. Steel Industry Survives Long-Term?
So, now that we know that the U.S. steel
industry both can -- and should -- survive,
the question is: what needs to be done to
ensure that we survive long-term?
I think most of you know that AISI, other U.S.
steel associations, Members of Congress and steel
state governors have all urged immediate trade
action by the President to address the steel
crisis - that's essential. Because while
our trade opponents claim that a temporary period
of effective and comprehensive import relief will
only delay further U.S. restructuring, this
argument has it exactly backwards. It's the record
surge of unfairly traded and disruptive imports
that has forced much of our industry into
day-to-day "survival mode," and it's the certainty
of a multi-year breathing space from import surges
that will allow sound, long-term business planning
to start again.
What we're asking the President to do is
initiate a steel industry-wide Section 201 case or
use other authority available to him to provide an
across the-board reduction in finished steel
imports from non-NAFTA countries to pre-crisis
levels.
What we need is a sustained period of steel
import stability, during which time long-term
structural problems, especially those outside
North America, can be addressed. As we said in our
February 16 trade statement on the crisis -- once
the bleeding stops, we do need to focus on the
longer-term issues, so we can help prevent the
next steel crisis. This is why we've urged renewed
international efforts to reduce global steel
overcapacity and eliminate steel trade-distorting
practices; why we want to see prompt U.S.
implementation of a Canadian-style steel import
monitoring and notification system; why we support
the bill introduced today by Congressman English
and others to strengthen our trade laws up to
allowable WTO limits; and why we reject any
weakening of U.S. trade laws -- whether in
legislation, new free trade agreements, WTO
dispute settlement or a new WTO round.
We know that this issue of the steel crisis is
complex, with no quick or easy fixes. There are
obvious domestic and international cross-currents,
with strongly held views on all sides. This is
true whether the subject is trade protection
(whether to have it and, if so, on which products)
or whether the subject is legacy costs (e.g.,
retiree health care obligations) and other
domestic restructuring/consolidation issues.
However, in spite of the differences, one of
the great untold stories of this crisis is the
unprecedented degree of unity among U.S.
steel producers on key issues. For example:
- Virtually all U.S. steel producers agree
there's a major role for the U.S. government to
promote a long overdue, much needed
restructuring of steel industries abroad -- to
attack global steel overcapacity, end steel
subsidies, open steel markets and eliminate
private anticompetitive practices in steel.
- We are all convinced that -- unless the U.S.
steel market is further restricted to imports
for a sustained period of time -- bloated,
inefficient foreign steel industries will have
little incentive to restructure and downsize.
- And we all believe that -- only when
these global steel imbalances and distortions
are addressed -- will renewed profitability
bring back the financial community and enable
U.S. steel producers to continue the necessary
investments in new technology, which in turn
will benefit steel's customers and related
industries.
As many of you know, key Cabinet Officers are
meeting this week with Steel Caucus and industry
leaders, and we expect the Administration to
decide very soon what it intends to do about the
crisis. But before they make their final
decisions, and before I end my remarks, I'd like
to take a minute or so to review a few key points
that emerged from two AISI-sponsored events last
week. I refer to our General Meeting trade panel
and a NAFTA-wide Interparliamentary Exchange on
Steel Trade that we sponsored on the Hill:
- During our trade panel, we learned from a
member of Mr. Phelps' Board that his group's
survey of future activity is now beginning to
see a rise in foreign offerings to the U.S. 4-5
months out, and we were told that we need to be
"very concerned" about another possible ramp-up
in imports and yet more market instability,
which is precisely why this gentleman supports a
sustained period of steel import stability in
the United States.
- We heard that the North American steel
industry is highly fragmented -- and it is --
that U.S. steel industry consolidation could
contribute to a more stable steel market and
that it's almost certainly part of the solution.
But we also heard it's not the only
solution, that it could have uncertain impacts
on competitiveness and that some industry
leaders remain skeptical about its long-term
benefits.
- We found out, again contrary to what our
trade opponents have been saying, that
more world class steel capacity in the
U.S. and North America is part of the
solution, not the problem, since this is the
only major region in the industrial world that's
steel short.
- We were told how "complex" and "political"
the global excess steel capacity problem is and
how exceedingly difficult it will be to devise a
pragmatic solution.
- And yet, we also saw at our NAFTA-wide
Interparliamentary Exchange, that there is now
growing unity among North American steel
producers -- and legislators -- about the need
for NAFTA governments to work more closely
together to address the global steel crisis that
has engulfed our region - and that, in spite of
the difficulties, it's time to attack global
excess steel capacity and to end
market-distorting practices in steel.
VI. Conclusions
My conclusions are these:
- The steel crisis has been studied and talked
to death. The time for action is now. The
decisions taken - or not taken - in the next
6-18 months will have major effects on U.S.
steel producers, suppliers and customers for the
next 10-plus years.
- Steel remains the key building bloc of our
industrial economy and a viable and competitive
domestic steel supplier base remains vitally
important to the U.S. economy, U.S. steel using
industries and U.S. national security.
- The future of our industry is at stake and,
for the foreseeable future, our nation will
require both steel producing segments -
integrated and electric arc furnace - to be
viable and competitive. Whether the concern is
more bankruptcies of U.S. integrated producers
or the view of still-profitable Nucor that,
under current conditions, it just can't justify
making new investments in steel, America's steel
industry has been weakened to the point were we
cannot stand further import surges over the next
few years.
- I have no doubt that, in one form or
another, the 21st Century, like the 20th, will
be a steel century and that U.S. and North
American steel producers, in one form or
another, will be center stage. Significant
further change, however, is inevitable in
the size and structure of the U.S. steel
industry. We'll almost certainly see more
consolidation, and we may see more foreign
ownership. But we will have a steel
industry in the United States long-term… even if
its final shape and size right now aren't clear.
- The current price depression and market
conditions in the U.S. and global steel industry
are not sustainable. And yes, the market
itself is forcing change, as over 9
million tons of U.S. steel capacity have been
taken out in this crisis. But as I suggested at
the start of my talk, much will depend on
whether the U.S. has a sound public policy with
respect to regulations, taxes, energy, the
exchange rate value of the dollar and, in
particular, trade laws. I'd like to leave you
with two final thoughts:
- First, while we need to address the
long-term structural problems affecting the U.S.
and global steel industry, we need, first and
foremost, to make sure we have enough U.S.
steel production around in the short-term
to be able to tackle our longer-term problems.
- And second, regardless of how much
restructuring and consolidation the U.S. steel
industry does, no industry -- whether
it's steel or semiconductors -- can compete for
long against the treasuries of foreign
governments, and record levels of dumped
and subsidized imports. So, by all means, let's
intensify our efforts to attack the root causes
of the current crisis -- the steel trade
barriers, distortions and excess capacity
offshore. But, at the same time, we should all
give kudos to Congressman English for
recognizing that, if steel and other vital U.S.
industries are to survive long-term, the United
States must enhance, not weaken, its
trade laws. Thank you, and I look forward to a
constructive discussion.
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