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Copyright 2002 Daily News, L.P.  
Daily News (New York)

October 9, 2002, Wednesday SPORTS FINAL EDITION

SECTION: GOOD LIVING; Pg. 1

LENGTH: 1257 words

HEADLINE: READ WITH CARE Deciphering the language on food labels can keep you safe from dangerous allergens

BYLINE: BY ROSEMARY BLACK DAILY NEWS FOOD EDITOR

BODY:
Now that Sam Goree, 6, can read easy words like "milk" and "soy" (both of which he is allergic to), his mother, Pam Chasek, wants him to start checking out food labels.

Unfortunately, Sam has no way of knowing that on a label, milk can also be called "whey" or "caseinate" and soy    can masquerade as "textured vegetable protein" or "tamari."

"I want my son to start to take responsibility for what he is eating," says Chasek, whose 4-year-old son, Kai, also has food allergies. "That is not likely to happen until we get food labels that say what is in a product in everyday English."             

MAKING LABELS EASIER TO DIGEST

It's not just 6-year-olds who have trouble reading food labels. Adults are often tripped up, too and when allergic individuals eat a food containing an allergen, they can have a dangerous reaction, says Anne Munoz-Furlong. She's the founder and CEO of the Food Allergy and Ana-phylaxis Network and the mother of a girl who was diagnosed with severe food allergies at 9 months old.

A bill under consideration in the Senate, the Food Allergen Consumer Protection Act, would require labels to use common English words to disclose the presence of any of the eight most common food allergens: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy. The legislation, introduced by Sen. Edward Kennedy, D-Mass., would also call on the Centers for Disease Control to track deaths caused by food allergies. "The bill has now made it out of [the Health, Education, Labor and Pensions] committee, and the next step is to pass it through the Senate," says Jim Manley, Kennedy's press secretary. (The same label-clarity legislation was introduced in the House by Rep. Nita M. Lowey, D-N.Y.)

Some 7 million Americans have food allergies, and each year 30,000 are rushed to hospital emergency rooms with reactions caused by food, according to the Food Allergy and Anaphylaxis Network. And less than 10% of parents whose children have food allergies are able to identify foods containing milk by reading their labels, according to a recent study by the American Academy of Allergy, Asthma and Immunology.

Still, it's unlikely that Americans are going to find clarity on their food labels anytime soon. "What's left in the bill, in terms of labeling, is that for the eight major allergens, by 2006 they will have to be identified in plain English either at the end of the ingredient list or in the ingredient list right after the word," says Ben Cohen, senior staff attorney at the Center for Science in the Public Interest, a consumer-advocacy group in Washington, D.C. "For instance, if the label says 'caseinate,' the word 'milk' would have to appear right after it in parentheses. But other parts of the bill are gone. There was supposed to be an 800 number for people to call for information, and that's gone. So it is better than nothing, but not as good as it was when it was introduced."

COMPANIES PROMISE CHANGES

Food companies, meanwhile, are firm in their resolve to self-regulate by coming up with labels that list allergens in common English. They also promise to stop listing allergens found in additives as "natural flavors."

"We definitely are working collaboratively to change our labels," says Alison Kretzer, director of scientific and nutrition policy for the Grocery Manufactur-ers of America. "But the companies need to go through their product line and make those changes. Then new labels have to be printed. We agree there is a need for improved labeling guidelines, but if we went with the proposed legislation, it would slow the process."

Supporters of the label-clarity bill disagree, charging that the companies have had more than enough time. Fifteen months ago, spokesmen for the business held a press conference and promised to redo product labels. While some companies are now voluntarily identifying suspected allergens on labels, many others are not. For instance, companies such as Kraft, Ronzoni and Pillsbury still are using "whey" and "sodium caseinate" on labels without noting that these are milk derivatives, or listing "semolina" without saying that it is wheat, says Michael Jacobson, executive director of CSPI.

In the meantime, The Food Allergy & Anaphylaxis Network has a list of major allergens and how they are often described on food labels. The phone number is (703) 691-3179. The Web site is www.foodallergy.org.

MYSTERY INGREDIENTS

THE FOODS WHAT THEY'RE CALLED ON THE LABEL

WHEAT bran, breadcrumbs, bulgur, couscous, farina, durum, matzo meal, semolina, wheat berries, seitan

SOY edamame, miso, shoyu sauce, tamari, tempeh, textured vegetable protein (TVP), tofu

TREE NUTS gianjuia (a nut mixture found in some chocolate), natural nut extract, nougat, nut oil, pesto, pralines, chestnuts, pignoli

FISH AND SHELLFISH abalone, surimi, fish stock, crab, cockles, mussels, scallops, escargot, calamari

MILK casein, caseinates, cottage cheese, lactalbumin, lactalose, rennet casein, yogurt, whey, artificial butter flavor

EGGS albumin, mayonnaise, meringue, surimi, nougat, powdered egg solids

Peanuts goobers, beer nuts, peanut flour, nutmeat, groundnuts, cold-pressed peanut oil. Peanut protein also may be found in egg rolls, marzipan, enchilada sauce, chili and baked goods.

Source: The Food Allergy & Anaphylaxis Network

Get it clear

Food labels don't fall short only in the area of food allergens. Some can mislead consumers about foods' origins, charges Augusto Marchini, assistant trade commissioner at the Italian Trade Commission. Take San Marzano tomatoes, which are produced in a specific region of Italy. "People have been making tomatoes left and right here in the United States and calling them San Marzano, when they are in fact domestically grown tomatoes," he says. "The same thing has happened with other products, such as prosciutto or Parmesan cheese."

The best protection for a consumer? Read the fine print to find out where something was produced, and don't be fooled into thinking a product was made in Italy just because the label has the colors of the Italian flag, a little map of Italy or the word "Italian" in giant letters.

Another labeling issue concerns trans fatty acids, the artery-clogging processed fats pervasive in cookies, crackers and fast food. While trans fatty acids so far don't appear on labels, the Food and Drug Administration is expected to announce a final rule early next year that will require companies to list the amount of trans fatty acids. Trans fat labeling could prevent 7,600 to 17,000 cases of coronary heart disease and 2,500 to 5,600 deaths each year, according to the FDA, partly because people would be able to choose more healthful foods, and also because manufacturers might well choose to reduce trans fats in their products rather than list high levels on the labels.

And finally, the labeling of products as "organic" is becoming clearer. Beginning Oct. 21, all organic products marketed in the United States must meet U.S. Department of Agriculture standards in order to be labeled as such.

Under the new system, if a product is at least 95% organic by weight, it may carry the new USDA "organic" seal. Products that are at least 70% organic may display the phrase "made with organic" on the label. If less than 70% of the content is organic, the product may list only those ingredients that are organic on the ingredient panel, but it may not say "organic" on the main panel. For more information on organic food, visit www. theorganicreport.org.



GRAPHIC: MARCOS OKSENHENDLER   EMILY BARON THE GROCERY GLOSSARY Pam Chasek reads the fine print with son Sam Goree.

LOAD-DATE: October 9, 2002




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