8:30 - 9:45 am
Concurrent Sessions

1. Generic Marketing Programs - Their Effectiveness and Their Future
   The two chairs of the nation's 350 million dollar generic marketing programs will share their visions of the programs, future efforts, successes and challenges, both short and long term.

   Moderator:	Kurt Graetzer, Chief Executive Officer, MilkPEP National Fluid Milk Processors Promotion Board Washington, DC
   Speakers:	Herman Brubaker, Chairman, Dairy Management, Inc. and Dairy Farmers of America West Alexandria, OH
   	Scott Charlton, Chairman, MilkPEP and Vice President of Manufacturing Pulbix Super Markets, Inc. Lakeland, FL

   
   
   
2. What's Ahead for Dairy Markets
   One thing that's certain in the dairy industry is change. This session focuses on what changes are expected in the near to mid term in our dairy markets, both domestic and international. The Co-Director of the Food and Agricultural Policy Research Institute will share some insights from recent analyses, and other industry prognosticators will add to the discussion and address audience questions.

   Moderator:	Jerry Dryer, President Dairy & Food Market Analyst Chicago, IL
   Presenter:	Dr. Bob Young, Co-Director FAPRI Columbia, MS
   Reactors::	Dr. Bob Cropp, Professor University of Wisconsin Madison, WI
   	Dr. Mark Stephenson, Sr. Extension Associate Cornell University Ithaca, NY

   10:15 - 11:30 am
   Concurrent Sessions

3. Animal Diseases: Being Prepared
   Foot and Mouth, Mad Cow, Mycobacterium paratuberculosis - diseases of cattle have become news worldwide. Find out what IDFA and other organizations have been doing to prepare for the possibility of an outbreak.

   Panelists:	Dr. C. Gordon Brown, Sr. Vice President, Regulator Affairs International Dairy Foods Association Washington, DC
   	Dr. David L. Huxsoll, DVM, Center Director U.S. Department of Agriculture, Plum Island Animal Disease Center Greenport, NY
   	Dr. Robert Kahrs, Trade Policy Liaison, Veterinary Services, USDA (retired) St. Augustine, FL

   
   
   
4. Milk Protein Concentrate Economics and Politics
   Should imports of milk protein concentrate be reined in? Why or why not? What are the economic and trade policy implications of imposing higher tariffs on MPC imports? Hear from both sides on the politics and economics of the issue.

   Moderator:	Janet Nuzum, Vice President and General Counsel International Dairy Foods Association Washington, DC
   Panelists:	Jerry O'Dea, Vice President/General Manager Glanbia Ingredients, Inc. Monroe, WI
   	Jim Hepburn, Managing Director NZMP (Americas) Ft. Lauderdale, FL
   	Jim Tillison, Executive Director/CEO Alliance of Western Milk Producers Sacramento, CA

   
   
   
5. Sourcing Milk from Large Scale Dairies
   Once size does not fit all when sourcing milk from dairy farms these days. This panel will discuss the challenges and rewards of looking toward such farms for a supply of milk to your plants.

   Moderator:	Dr. Mark Stephenson, Sr. Extension Associates Cornell University Ithaca, NY
   Panelists:	Jim Kuhn KF Dairy El Centro, CA
   	Bruce Wegmueller, Dairy Procurement Manager Wells' Dairy Inc. LeMars, IA

   11:45 - 1:45 pm
   Awards Luncheon
   General Session - Generic Marketing Moments and Insights
   Generic milk and cheese advertising have become well known in American culture. Dairy Management, Inc. and MilkPEP share selected, short, smart examples of what's been learned and achieved.

   Moderator:	Tom Nagle, Vice President, Marketing International Dairy Foods Association Washington, DC
   Speakers:	Gordon McDonald Dairy Management, Inc. Rosemont, IL
   	Sal Taibi, Senior Partner Bozell Worldwide New York, NY

   1:45 - 3:00 pm
   Concurrent Sessions

6. Profiles and Perspectives from Abroad
   The changing dairy industries of selected countries will be profiled by leaders from those countries who will also give their views of U.S. dairy policies. This promises to be a revealing session.

   Moderator:	Philippe Jachnik, President, International Dairy Federation and Head of Economic and International Affairs of the French Milk Processors Association Paris, France
   Panelists:	Carlos Cavelier, President Alqueria Dairy Cajico, Cundinamarca, Colombia
   	Jim Hepburn, Managing Director NZMP (Americas) Ft. Lauderdale, FL
   	Kempton Matte, Senior Vice President for Industry, Government and Producer Relations Saputo Inc. St. Leonard, Quebec, Canada

   
   
   
7. Antitrust Policies - What's Ahead?
   Is concentrating occurring in agriculture at a pace that warrants change in U.S. competition policies? Should agricultural firms be treated differently from non-agricultural farms in the antitrust arena? Hear from experts in industry and government talk about this controversial topic and how it was addressed in recent Farm Bill debates.

   Moderator:	Brent Baglien, Vice President, Government Relations ConAgra Inc. Washington, DC
   Panelists:	Don Berg, Vice President, Public Affairs Land O'Lakes, Inc. St. Paul, MN
   	Larry Fineran, Vice President for Regulatory & Competition Policy National Association of Manufacturers Washington, DC
   	Dave Johnson, Minority Chief Counsel and Deputy Staff Director Senate Agriculture Committee Washington, DC
   	Jonathon Lehman, Legislative Assistant Senate Majority Tom Daschle (D-SD) Washington, DC

   
   
   
8. Environmentalists vs. Producers: Do We have to Choose?
   Federal and State environmental regulations are making it tougher for new and existing dairy farms to operate. Hear from both sides-producers and environmentalists-and the implications for a future milk supply.

   Moderator:	John Vrieze, Owner Baldwin Dairy/Emerald Dairy Emerald, WI
   Panelists:	Chuck Ahlem, Owner Hilmar Cheese Company Hilmar, CA
   	Anne Keys, Vice President for Policy Environmental Working Group Washington, DC

   
   
   
9. Filtration Technology and Nonfat Dry Milk Standardization
   Molecular filtration permits customization of milk composition so that it performs optimally in various applications. Find out how other countries benefit when regulations are updated to accommodate emerging technologies and how the U.S. dairy industry can catch up.

   Moderator:	John Jeter, President & Chief Executive Officer, Owner Hilmar Cheese Company Hilmar, CA
   Panelists:	David Hettinga, Vice President & Chief Technical Officer Land O'Lakes, Inc. St. Paul, MN
   	Ted Jacoby, President T.C. Jacoby & Company, Inc. St. Louis, MO
   	Phil Tong, Assistant Professor California Polytechnic State University San Luis Obispo, CA

   3:00 - 4:15 pm
   Concurrent Sessions

10. Innovative Packaging: It's Role in Selling
    More than ever, packaging continues to play a key role in defining the utility, convenience, and brand appeal of dairy products. Industry leaders describe the impact of their packaging on their sales and consumer/brand allegiance.

    Moderator:	Tom Nagle, Vice President, Marketing International Dairy Foods Association Washington, DC
    Panelists:	Jeff Keller, Vice President, Plastics Tetra Pak Inc. Vernon Hills, IL
    	Jim Krecek, Founder and President Mark Check, Inc. Chicago, IL
    	Ann Puelz-Ocana, Vice President, Corporate Marketing Shamrock Foods Company Commerce City, CO

    
    
    
11. How Many Classes Does it Take?
    Does having more than one class for milk used in manufactured dairy products create more problems than it solves? Is the answer more classes or fewer? Panelists from across the industry take a close look at the situation and provide their views for where to go from here.

    Moderator:	Dr. Bob Yonkers, Chief Economist International Dairy Foods Association Washington, DC
    Panelists:	Jim Hahn, Director of Membership & Procurement Land O'Lakes, Inc. Arden Hills, MN
    	Joe McGowan, Director of Materials and Logistics Dreyer's Grand Ice Cream, Inc. Oakland, CA
    	Mike Reinke, Category Manager, Liquid Dairy Kraft Foods N.A., Inc. Glenview, IL
    	Jim Tillison, Executive Director/CEO Alliance of Western Milk Producers Sacramento, CA

    4:15 - 5:15 pm
    Concurrent Sessions

12. Buying and Selling Electronically
    Experts in buying and selling dairy products on the CME and Dairy.com cash markets will discuss the movement to electronic trading, how it works and how it can improve operational flexibility, efficiency and create additional profit opportunities.

    Moderator:	Scott Sexton, President Dairy.com Dallas, TX
    Panelists:	Michael Henry, Corporate Ingredients Manager Raskas Foods, Inc. St. Louis, MO
    	Tony Meda, National Butterfat Manager Kraft Foods N.A., Inc. Glenview, IL
    	John Wilson, Corporate V.P., Marketing and Economic Analysis Dairy Farmers of America Kansas City, MO
    	Ernie Yates, Director of Milk Procurement Dean Foods Company Nashville, TN

    
    
    
13. Dairy Farms of the Future - Their Role in the Marketing Chain
    In ten years we may not even recognize the systems dairy farmers use to produce milk. New operational techniques improve productivity and reduce cost. Market demand for organic milk presents new opportunities and challenges. And genetic engineering may one day allow human milk to be generated from a cow. It sounds like science fiction, but it's not!

    Moderator:	Jim Dickerell, Editor Dairy Today Monticello, MN
    Panelists:	David Hettinga, Vie President and Chief Technical Officer Land O'Lakes, Inc. St. Paul, MN
    	Mike Roth, Owner Si-Ellen Farms Jerome, ID
    	Jule Taylor, Director of Milk Procurement Horizon Organic Dairy, Inc. Longmont, CO

Wednesday, January 16

7:45 - 9:00 am
Coffee with...Barry Jackson, Assistant to the President of the United States and Director for Strategic Initiatives
Bush Team behind the Scenes.

9:00 - 11:30 am
General Sessions

1. Future Policy for Farm and Foods
   A wide variety of policy ideas have been trotted out in the last 12 months, from expansion of dairy compacts and other price enhancing schemes for milk, to new rules for the security of our nation’s food supply. These and other issues will be explored from varying perspectives.

   Moderator:	Bill Lesher, President Lesher & Russell, Inc. Arlington, VA
   Panelists:	Jerry Kozak, M.P.H., CEO National Milk Producers Federation Arlington, VA
   	Connie Tipton, Sr. Group Vice President International Dairy Foods Association Washington, DC

   
   
   
2. Congressional Staff Panel
   With many political analysts predicting that control of the House and Senate is up for grabs, "election year politics" will be a recurring theme throughout 2002. Join key Congressional staff as they offer their insights and predictions for the upcoming year.

   Moderator:	Mike Torrey, Sr. Director, Legislative Affairs International Dairy Foods Association Washington, DC
   Panelists:	Dave Johnson, Minority Chief Counsel and Deputy Staff Director Senate Agriculture Committee Washington, DC
   	Jonathon Lehman, Legislative Assistant Senate Majority Leader Tom Daschle (D-SD) Washington, DC
   	David Lugar, Director Quinn Gillespie & Associates LLC Washington, DC
   	Jim Richards, Appropriations Associate Congressman Henry Bonilla (R-TX), Chairman, House Ag Approps Subcommittee Washington, DC