At Honda, being an environmental leader means never uttering the words, "It can't be done." That's why for more than two decades Honda has led the way in balancing what consumers want with what the environment needs. Technologies change over time — but our commitment to the environment never will.

Today, Honda's environmental leadership incorporates a dual approach. We are developing products for the future using advanced technologies, including alternative fuels. But, we also recognize that gasoline will remain the fuel of choice for years to come, so we remain committed to reducing emissions and increasing the fuel efficiency of our conventional gasoline engine products. That's why most of the Civics and Accords rolling off the assembly lines at our auto plants in North America are not only two of America's most popular cars, but also among cleanest. And, we manufacture our products using increasingly efficient production processes in our factories throughout the world. We realize that the key to protecting the environment for the future is to build products that pollute less, use less gasoline and that people want to use and enjoy. In short, Honda will continue to improve and enrich the lives of our customers through technology. This section of the Web site shows some of the ways Honda is meeting the environmental challenge to create cleaner products that still appeal to our customers. This is our responsibility. This is our future.