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06-08-2002

LOBBYING: Business Blitz Slows Enron Reforms

In a meeting just before Congress's Memorial Day recess, Sen. Phil Gramm,
R-Texas, delivered a blunt message to several dozen accounting and other
corporate lobbyists. He reminded them it was important for business
leaders back home to tell their senators that a reform bill sponsored by
Senate Banking Chairman Paul S. Sarbanes, D-Md., was much too tough on the
accounting profession.

Gramm advised his K Street allies not to let up on their lobbying, even though Sarbanes had just postponed a markup on his bill and the measure's chances were not improving. To bolster their chances of knocking off the Sarbanes bill and passing an industry-friendly measure sponsored by Gramm, the lobbyists knew they had to focus on three key swing votes on the Senate Banking, Housing, and Urban Affairs Committee.

Gramm's message was noteworthy because just a few months ago, accounting industry lobbyists were scrambling against long odds to stave off sweeping post-Enron reform measures-such as the Sarbanes bill-that would sharply curtail accounting firms' lucrative consulting practices and would create a tough independent oversight board for the industry.

But now, the flurry of sweeping reform bills introduced after Enron's collapse that were aimed at toughening accounting regulation, protecting employee pensions, and setting new rules for executive stock-option programs are mostly losing out to more-modest bills acceptable to business lobbyists.

"I think we've accomplished a lot in terms of educating people and restraining some of the political overreaching," says R. Bruce Josten, the top lobbyist for the U.S. Chamber of Commerce. The chamber is heavily involved in fighting the Sarbanes bill because it would impose new requirements on corporate boards and could spur litigation. The chamber has also lobbied hard to slow down some pension reforms and other Enron-related proposals.

"We're certainly in an Empire Strikes Back mode," says Damon Silvers, an associate general counsel at the AFL-CIO, which is lobbying on the opposite side of the issue. "The accounting industry and others who have benefited from the practices that gave us Enron have deployed their lobbying muscle."

For instance, business lobbyists have largely succeeded in warding off the strongest bills aimed at regulating 401(k) plans. The bills sought to reduce the problems associated with Enron, where thousands of employees lost their life savings because their plans were heavily invested in company stock, which they were barred from selling as the Houston energy firm collapsed.

"Meaningful reform is meeting enormous resistance from the accounting industry and broader corporate interests," says Sen. Jon Corzine, D-N.J., who early this year pushed accounting reforms that were incorporated into Sarbanes's bill. Corzine and Sen. Barbara Boxer, D-Calif., also introduced a pension reform bill that would have capped company stock in a 401(k) plan at 20 percent, but a heavy business blitz forced the two senators to drop their proposal.

Of the industry lobbyists, Corzine says, "It's like they all woke up one day and went to work. They started chanting the same speech."

Political factors have also slowed the reform efforts. With Congress split almost evenly between Democrats and Republicans, Enron-related legislation has a partisan edge, in part because of the firm's famously strong ties to the GOP and President Bush. Further, there's a perception that the country's interest in Enron-related abuses has waned.

"The proposed reforms have not caught fire with the general public as some had thought they might," says Larry Sabato, a University of Virginia political scientist.

To be sure, the unions and a handful of consumer groups have been working these issues, too. Since April, the AFL-CIO has held 12 town hall meetings in Atlanta, Chicago, Miami, and other cities to talk about the ramifications of Enron's collapse for workers and to rally support for pension and accounting reforms. Silvers says the meetings have each drawn hundreds of participants and enjoyed extensive coverage.

But business seems to have the edge. "The initial congressional response was a knee-jerk unrestrained political reaction to a business calamity," says Josten. From the chamber's perspective, "the first order of business is do no harm."

In a similar vein, accounting industry lobbyists have warned lawmakers about the "unintended consequences" of bills such as the Sarbanes measure that would restrict consulting by accounting firms and about tough proposals to police the industry.

Over the past few weeks, the accounting industry's lobbying blitz intensified in the House and is now under way in the Senate. The effort has included a mix of traditional Capitol Hill lobbying, plus a hefty grassroots drive that's been ginned up by Qorvis Communications, a Washington consulting firm. The American Institute of Certified Public Accountants and four big firms hired Qorvis to generate letters, faxes, and phones calls to members.

The industry, which early on hired such high-powered lobbyists as former Reps. Vic Fazio, D-Calif., and Vin Weber, R-Minn., of Clark & Weinstock, has more recently been hiring "niche" lobbyists to target key members. For instance, as the fight in the House was coming to a head in late April, the industry tapped Gary Lytle and Stephen Clark, two longtime K Street allies of House Financial Services Chairman Michael G. Oxley, R-Ohio, who sponsored a measure that the industry found acceptable.

For extra muscle, the industry recently brought on Richard Roberts, a partner at Thelen Reid & Priest. Roberts used to be a commissioner at the Securities and Exchange Commission and was an aide to Sen. Richard C. Shelby, R-Ala.

All this firepower helped spur the passage of Oxley's bill, which has some limited restrictions on consulting and which sets up an oversight board that gives the industry some input into the board's operations. In contrast, the Sarbanes bill imposes stricter curbs on consulting, requires that auditors not work for the same client for more than five years in a row, and establishes a tougher oversight board under the Securities and Exchange Commission.

Business lobbyists argue that the Oxley bill represents real change. The bill is "clearly something that wouldn't have been on the congressional agenda before Enron," Fazio says.

"There's no grassroots public pressure bubbling up here," adds one accounting lobbyist to explain the industry's successes.

Nonetheless, labor and other groups backing Sarbanes have some prominent allies. Four heavyweights-including former Federal Reserve Chairman Paul Volcker and former Deloitte & Touche Chairman J. Michael Cook-wrote to Sarbanes last month endorsing his bill. "The accounting profession is misguided in not wanting a strong oversight board," Volcker told National Journal. "Nobody likes supervision, but sometimes it's a help."

"The accounting profession must restore public confidence, and it must do it promptly," says Cook, who once chaired the AICPA. "If that means working with Congress and taking some bitter medicine, that ought to be done. But I don't see that happening." Corzine says that the industry is being shortsighted in its opposition and that "corporate America is going to suffer from an insecurity that investors feel with regard to information that they're getting from companies."

Silvers of the AFL-CIO thinks that the committee will pass the Sarbanes bill. The bill gained some traction following the recess when Sen. Evan Bayh, D-Ind., threw his support behind the measure after he and Sarbanes negotiated some compromise language. But Silvers adds that Senate GOP leaders could "kill (the bill) on the floor" if they want to.

Similarly, broad protections for the nation's 50 million 401(k) plans don't seem to be in the offing, partly because of formidable business opposition. A coalition led by the National Association of Manufacturers has been fighting against diversification requirements. The coalition includes the chamber, the Business Roundtable, and the Profit Sharing/401(k) Council of America.

The House has passed a pension reform bill that unions have criticized as not going far enough in requiring diversification of 401(k) portfolios or in restricting company stock contributions to such plans. The bill would let employees sell their stocks after three years and would allow the pension administrator to also advise employees on their stock investments.

More recently, the Health, Education, Labor, and Pensions Committee approved a union-endorsed measure sponsored by Sen. Edward Kennedy, D-Mass. But analysts say that the Kennedy bill, which would mandate some automatic diversification, will encounter stiff Republican and business opposition on the Senate floor.

Probably the most uphill battle after Enron's collapse has involved legislation sponsored by Sens. Carl Levin, D-Mich., and John McCain, R-Ariz. The bill would require companies that take tax deductions on the stock options they pay to executives to also account for those options as expenses on their financial statements. The Levin-McCain bill has met with ferocious business lobbying and most likely won't get out of the Senate Finance Committee, despite the fact that Federal Reserve Chairman Alan Greenspan has endorsed the general concept of expensing.

Leading the fight against the bill have been such high-tech groups as Silicon Valley-based TechNet. TechNet has brought top executives to lobby in Washington and recently co-hosted a fundraiser for the Democratic Senatorial Campaign Committee that drew about 12 senators. The measure, TechNet argues, would crimp new investment and hurt fledgling companies.

Despite all the business successes, Democratic pollster Mark Mellman says that the public "remains very concerned" about Enron-related legislation.

"To the extent that votes are perceived as weakening protection for pensions and 401(k) plans or letting companies get away with fraudulent accounting practices," Mellman says, "members will pay a price."

Peter H. Stone National Journal
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