One-third of all college women participate in competitive sports. If intramural and recreational are included, the percentage is much higher. There are millions of female athletes and athletes to come who are eating, growing, laughing even as we speak. Maybe these new athletes won’t have quite so rough a ride. There’s been some grass cut, a trail blazed, some brush cleared out of the way. But in their place spring new hurdles: a growing cultural conservatism that pushes for traditional models of gender, a lack of consistent Title IX enforcement and a challenge to its conceptualization, diminishing support for policies and laws that institutionalized women’s sports in the first place, a growing cult of beauty that relies on cosmetic surgery (and technology itself) to achieve its images, popular rhetoric that blames women’s sport for cutting men’s sports, and a media industry that continually glamorizes that pain and sacrifice associated with competition. This glamorization- evident in the sensation created by 1996 Olympic gymnast Kerrie Strug who completed her last vault badly injured, but anchored a gold for the team- creates momentary stars who pay with their long-term health and are quickly replaced.12"

	In 1934, the fourth, and last, Women’s World Games were held in London, England.