Television Advertisements, Managed Care Reform / Patients' Bill of Rights

During the 1999, groups in favor of and opposed to managed care legislation aired over 500 television commercials promoting their views on the subject. Here we provide information concerning the various arguments each ad contained. For each distinct ad that was aired, we provide a PDF file representing the picture on the screen in six-second intervals. Captions show the actual words, usually spoken by an announcer. Clicking on the Text links below show these PDF files. The Data link shows the number of times that particular ad was run in a given media market and on a given day.

Ads favoring Managed Care Reform (with Sponsor):

• Real HMO Reform (Health Care Reform Project) Data
• Pass PARCA (Patient Access to Responsible Care Alliance) Data
• 87 Percent PBR (Patient Access to Responsible Care Alliance) Data

Ads opposing Managed Care Reform (with Sponsor):

• Feeding Frenzy (American Association of Health Plans) Data
• Medical Mistakes (American Association of Health Plans) Data
• Politicians New Game (American Association of Health Plans) Data
• Harry & Louise (Health Insurance Association of America) Data